Video Playback Position Adjustment for Repeated Segment Skipping

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Solution Overview

Problem

Conventional OTT platforms require users to manually skip unwanted segments repeatedly, leading to a redundant and inefficient viewing experience due to repeated user input, especially when the same segments are consistently skipped across multiple episodes.

Innovation Solution

An automated playback adjustment system that records user preferences and adjusts playback start times based on viewing history, recognizing and bypassing frequently skipped segments to enhance viewing efficiency and reduce manual input.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual skipping is used to bypass unwanted segments, then user control over viewing content is maintained, but repeated user input is required leading to redundant operations and reduced viewing efficiency

Engineering Contradiction:
Improveviewing efficiencyVSAvoidtime for repeated user input
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs preliminary analysis of video content to identify segments that users are likely to want to skip (such as opening sequences, credits, or previously watched content). By pre-processing the video and preparing skip recommendations before the user actually views the content, the system eliminates the need for repeated manual skipping actions during playback, thereby improving viewing efficiency and reducing time loss.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If automated playback adjustment is implemented to skip segments automatically, then viewing efficiency is improved and manual input is reduced, but the system complexity increases due to need for viewing history analysis and playback position management

Engineering Contradiction:
Improveviewing efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system implements self-service by automatically analyzing the user's viewing history and preferences to autonomously determine which segments should be skipped. The system serves itself by managing playback position adjustments without requiring complex external intervention or manual configuration, thereby improving productivity while keeping the added complexity minimal and self-contained.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If playback position is automatically adjusted to follow skipped segments, then seamless viewing experience is achieved, but precision in maintaining correct playback position becomes critical and difficult to manage

Engineering Contradiction:
Improveseamless viewing experienceVSAvoidplayback position accuracy
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system employs feedback mechanisms by continuously monitoring the playback position and comparing it against the predefined skip points derived from viewing history. When a skipped segment is encountered, the system provides feedback to adjust the playback position to the correct subsequent position, ensuring seamless viewing while maintaining precise position control through continuous verification and adjustment based on actual playback state.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS20260038531A1Apparatus for providing information and method thereof
Publication Date: 2026.02.05 COUPANG CORP
  • US20260038531A1 patent drawing
  • US20260038531A1 patent drawing
  • US20260038531A1 patent drawing

AI summary

A method of providing information by an electronic apparatus includes: identifying a first video to be provided to a target user, determining, based on information regarding the target user, whether the first video includes a segment that corresponds to a segment of a previously played video on which an action was previously performed, among one or more segments of the first video, and, based on a determination that the first video includes the segment, (i) identifying that a relationship between a current playback position in the first video and a time period associated with the segment in the first video satisfies a set condition and (ii) adjusting, based on the relationship satisfying the set condition, the current playback position to a position following the segment.