Video Playback Interface With Segmented Display Areas

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Solution Overview

Problem

Current video promotion solutions face challenges in reducing video playback time without affecting video exposure rates and are limited in their display formats, leading to low video playing efficiency.

Innovation Solution

A method and apparatus for playing video that involves providing a video playing interface with distinct display areas, acquiring and displaying video files and additional media information, and generating a surface component related to a relationship chain, allowing for simultaneous or sequential exposure of video and additional media information, even during shortened playback times.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If video playback time is shortened, then video promotion efficiency is improved, but video exposure rate decreases

Engineering Contradiction:
Improvevideo promotion efficiencyVSAvoidvideo exposure rate
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent transitions from traditional single-display-area video playback to a multi-dimensional display structure with a first display area for video content and a second display area for additional media information. This dimensional expansion allows the system to maintain video exposure rates by providing supplementary content that enhances viewer engagement without requiring extended playback time, thus resolving the contradiction between promotion efficiency and exposure rate.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent divides the display interface into segmented functional areas: a first display area dedicated to video file playback and a second display area for additional media information. This segmentation enables independent optimization of each area's content and duration, allowing the video portion to be shortened for efficiency while the additional information area maintains overall exposure and engagement metrics.

Inventive Principle:
Principle #1Segmentation

2Productivity

If traditional video display format is used, then implementation is simple, but video playing efficiency is low

Engineering Contradiction:
Improvevideo playing efficiencyVSAvoiddisplay structure complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements a multi-functional display structure where the first display area handles video playback while the second display area presents additional media information such as captions, descriptions, or related content. This universal display framework can accommodate various types of media content and interaction modes within a unified structure, improving video playing efficiency by providing comprehensive information delivery without requiring separate complex systems for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10063803B2Video playback method, device, and system
Publication Date: 2018.08.28 TENCENT TECHNOLOGY (SHENZHEN) CO LTD
  • US10063803B2 patent drawing
  • US10063803B2 patent drawing
  • US10063803B2 patent drawing

AI summary

Embodiments of the present invention provide a method, apparatus and storage medium for playing video. The method comprises: providing a video playing interface; determining a first display area and a second display area in the video playing interface; generating a surface around the first display area or around the second display area; acquiring a video file, additional media information related to the video file, and a surface component related to a relationship chain; playing the video file in the first display area, displaying the additional media information related to the video file in the second display area, and displaying the surface component in the surface.