Video Product Highlighting via Frame Rate and Color Alteration
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Solution Overview
Problem
Viewers often miss products or services advertised in videos or movies due to inattention and the passive nature of the advertising, leading to a lag time before they can purchase the items, which diminishes interest and causes forgetfulness.
Innovation Solution
A system that momentarily captures viewer attention by altering the video frame rate, color, brightness, or size of a product or service on the screen, using software to highlight it out of context with the surrounding pixels, allowing for easy ordering or information retrieval through a graphic interface without interrupting the media playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If conventional video advertising is used, then the advertisement can be displayed during media playback, but viewers miss the products due to inattention and passive viewing
Solution Approach 1:
The system changes the color of pixels depicting the highlighted object to a color different from surrounding pixels, making the product visually distinct and capturing viewer attention during passive viewing
Solution Approach 2:
The system modifies display parameters including color, brightness, and size of the highlighted object to create visual contrast with surrounding content, ensuring the product stands out without interrupting playback
2Loss of information
If the video frame rate is altered to highlight products, then viewer attention is captured, but the media playback may be interrupted
Solution Approach 1:
The system applies frame rate changes only to specific frames containing the highlighted object rather than the entire video sequence, maintaining overall playback continuity while capturing attention at critical moments
Solution Approach 2:
The highlighting is applied periodically or at specific intervals during playback, creating rhythmic visual cues that capture attention without continuously disrupting the viewing experience
3Loss of information
If products are deliberately placed in video scenes, then product visibility increases, but viewers still miss them due to divided attention and small screen area
Solution Approach 1:
The system changes the color of pixels depicting the highlighted object to a color different from surrounding pixels, making the product visually distinct even when occupying small screen area
Solution Approach 2:
The system applies visual modifications only to the specific region containing the highlighted object, enhancing its visibility locally without affecting the rest of the video content
Data Source
AI summary
A method for capturing viewer attention concerning a product depicted in a color motion video display is provided wherein one or a chosen sequential plurality of image frames rendering the motion video on a display during a defined time period, includes highlighted portions of the video frame depicting products or services to attract the gaze and attention of the user wherein a provided user interface may be employed to request information about or order the product depicted in the highlighted portion of the display of the video.