Video Product Pairing UI for Fast, Accurate Item Discovery

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Solution Overview

Problem

Conventional systems face difficulties in identifying and providing immediate, accurate, and up-to-date information about products associated with media items, such as videos, which leads to increased user effort and computing resource consumption.

Innovation Solution

A machine learning-based system that automatically identifies products from text and images within media items, provides indicators, and facilitates seamless access to additional product information and purchasing options within the content platform.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If conventional systems manually identify and provide product information associated with media items, then user effort and computing resource consumption increase, but system complexity and automation level remain low

Engineering Contradiction:
Improveuser effortVSAvoidautomation level
Core Design Contradiction:
Ease of operationVSExtent of automation

Solution Approach 1:

The system enables automatic product identification through machine learning models that autonomously analyze media content and extract product information without requiring manual intervention, thereby reducing user effort while increasing automation level

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Manual product identification processes are replaced with automated machine learning-based image recognition and text analysis systems, substituting human mechanical operations with intelligent algorithms that automatically identify and associate products with media items

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If conventional systems provide product information associated with media items, then information accuracy may be insufficient, but implementing advanced identification systems increases device complexity

Engineering Contradiction:
Improveinformation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system divides product identification into separate specialized modules: image recognition models for visual product detection, text analysis models for extracting product information from captions and descriptions, and a product association engine that integrates findings from multiple sources to improve identification accuracy without overwhelming system complexity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

A product database serves as an intermediary layer between media content and user interfaces, storing pre-processed product information that can be efficiently retrieved and associated with media items, thereby improving information accuracy while managing system complexity through modular architecture

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of time

If conventional systems delay product information presentation, then user experience deteriorates, but presenting immediate product information increases computing resource consumption

Engineering Contradiction:
Improvetime to discover productsVSAvoidcomputing resource consumption
Core Design Contradiction:
Loss of timeVSUse of energy by moving object

Solution Approach 1:

Product information is pre-processed, indexed, and stored in the product database before being associated with media items during playback, allowing immediate presentation of product information without real-time computing resource-intensive operations during user viewing

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system selectively processes and presents product information based on local context - only extracting and displaying product data that is actually present in or relevant to the current media content being viewed, thereby reducing unnecessary computing resource consumption while maintaining fast response times

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12501116B2Media item and product pairing
Publication Date: 2025.12.16 GOOGLE LLC
  • US12501116B2 patent drawing
  • US12501116B2 patent drawing
  • US12501116B2 patent drawing

AI summary

A method includes presenting a user interface (UI) including one or more graphical representations of one or more videos. Each graphical representation of a respective video is selectable to initiate playback of the respective video. A graphical representation is displayed with a UI element in a collapsed state. The UI element includes information identifying a plurality of products covered by the respective video. The method further includes modifying a presentation of the UI element from the collapsed state to an expanded state. The UI element in the expanded state includes a number of visual components, each associated with one of the plurality of products. The method further includes initiating presentation of the video upon user selection of one of the plurality of visual components.