Synchronized Video Product Carousel for Watch-and-Shop
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Solution Overview
Problem
Current online content distribution systems fail to provide a platform for users to watch videos or online events while synchronously exploring relevant products of interest, leading to missed opportunities for engagement and sales.
Innovation Solution
A system that detects points of interest in videos and synchronizes their display with a scrolling carousel of recommended products, allowing users to select and purchase products directly while watching, using user profile information for personalized recommendations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users watch videos or online events, then they can consume media content, but they cannot simultaneously explore and purchase relevant products of interest
Solution Approach 1:
The patent combines video playback functionality with product catalog display and purchasing capabilities into a single synchronized interface. The product carousel is merged with the video player, allowing users to view products and make purchases without leaving the video context, thus eliminating the need to switch between applications or manually recall products after watching.
Solution Approach 2:
The system performs preliminary action by pre-identifying and displaying relevant products in synchronization with the video content before users need to purchase. Products are detected and presented in advance within the video timeline, allowing users to see products of interest during playback rather than having to remember them afterward.
2Adaptability or versatility
If current online content distribution systems are used, then content can be delivered to users, but synchronized product presentation and purchase capability is not provided
Solution Approach 1:
The patent implements a universal platform that performs multiple functions: video playback, product detection, synchronized product display, and e-commerce transactions. This multi-functional system replaces the need for separate video streaming services, product recommendation systems, and online stores, thereby reducing overall system complexity despite the enhanced capabilities.
Solution Approach 2:
The patent introduces an intermediary layer between video content and product catalogs that automatically detects points of interest in the video and matches them with relevant products. This mediator component synchronizes the display of products with the video timeline without requiring complex integration between separate systems, simplifying the overall architecture.
3Productivity
If products are presented to users after video completion, then users may purchase products, but users may have forgotten products of interest
Solution Approach 1:
The patent maintains continuous product presentation throughout the entire video viewing experience. The product carousel remains active and synchronized with the video playback from start to finish, ensuring that products of interest are continuously visible to users throughout the viewing process rather than being presented only after completion, thus preventing information loss.
Solution Approach 2:
The system implements feedback by continuously monitoring user interactions with the product carousel during video playback. When users show interest in specific products (through hovering, clicking, or other interactions), the system provides immediate feedback by highlighting or providing additional information about those products, reinforcing memory and facilitating timely purchase decisions.
Data Source
AI summary
An online system displays relevant products along with a video watched by a user in a synchronized manner, which allows the user to explore relevant content (e.g., products recommended to the user) while the user is watching the video. The online system receives a video including a sequence of video frames to be displayed to the user, and the video may be associated with a specific theme, e.g., a soccer game, and one or more video frames may include points of interest (referred as “Q points”). The online system detects or receives Q points associated with corresponding video frames, where a Q point in a video frame identifies an object of interest in the video frame. The online system also correlates user profile information of the user with the detected points to select relevant products tailored to the user.