Real-Time Video Quality Aggregation for Advertising
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Solution Overview
Problem
The existing methods for gathering and reporting video content information are outdated, leading to advertising decisions being made with stale data, as rating information is typically presented in infrequent ratings books, resulting in aged data being used for critical advertising determinations.
Innovation Solution
A computer-implemented method that aggregates video content information and end destination information, processing it to generate published content on a publically-accessible medium, including graphical and social networking spaces, providing real-time or near real-time reporting of video content experiences across various geographic areas.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If rating information is compiled and released in traditional ratings books every three months, then the information can be thoroughly processed and verified, but the data becomes stale and aged before decisions are made
Solution Approach 1:
The patent replaces the traditional mechanical publishing system (ratings books compiled every three months) with an electronic information delivery system that transmits rating data directly to portable devices and displays in real-time or near real-time, eliminating the time delay inherent in traditional publishing cycles
Solution Approach 2:
The system transitions from static, periodic rating updates to dynamic, continuous rating information delivery, allowing rating data to be updated and accessed continuously rather than in fixed three-month intervals, thereby maintaining currentness without sacrificing accuracy
2Loss of time
If real-time video content information is collected and displayed across multiple devices, then advertising decisions can be made with current data, but the system complexity increases significantly
Solution Approach 1:
The system divides the information collection and delivery function into separate components: a rating information collection process that gathers data from multiple video delivery devices, and a publishing process that selectively delivers aggregated information to portable devices, allowing each component to operate independently and reducing overall system complexity
Solution Approach 2:
The system creates a universal platform that can collect video content information from various sources (broadcast television, internet video, video on demand) and deliver it through multiple channels (portable media players, mobile phones, tablets) using a common architecture, thereby managing complexity through standardization
Data Source
AI summary
Video content information of video content is received by a first computing device. The video content is received from web sites and the video content information includes one or more of a video identifier, an identity of the web sites, and an identity of an internet service provider related to accessing the one or more web sites. End destination information associated with a reception instance of the video content is received. The end destination information includes experience information that, at least in part, includes information relating to a quality of the received video content and a location of an end destination associated with the reception instance of the video content. The video content information and the end destination information are selectively aggregated by another device to generate aggregated information. The video content information includes at least a portion of the information of the quality of the reception instance.