Video Recognition Ad Skipping for Free OTT TV Services
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Solution Overview
Problem
Users face inconvenience when viewing advertising-based free Over-the-Top (OTT) services on TV, as they must manually press buttons to skip advertisements, and existing solutions like browser extensions are incomplete or subject to version upgrades, leading to legal issues and reinstallation requirements.
Innovation Solution
A method and apparatus that utilize video recognition to automatically detect and execute skip functions or disable pop-up banners after a minimum playback time, using a controller, video recognition model executor, video frame analyzer, reception advertising controller, media playback unit, and media reception processing unit to control media stream playback and recognize pre-stored target images for skipping advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual button pressing is required to skip advertisements on TV, then users can control advertisement playback, but user convenience deteriorates due to the need to press OK buttons on remote controllers
Solution Approach 1:
The system enables automatic skipping of advertisements by detecting skip button images through video recognition and automatically clicking them, eliminating the need for manual user intervention. The advertisement skipping function serves itself by autonomously identifying and executing skip actions based on recognized UI elements in the video stream.
2Reliability
If browser extensions or separate applications are used to block advertisements, then advertisement blocking function is provided, but reliability deteriorates due to version upgrades requiring reinstallation
Solution Approach 1:
The patent replaces manual mechanical operations (pressing physical buttons on remote controllers) with automated image recognition and control signal generation. The system captures video frames, recognizes skip button images through pattern matching, and automatically generates control signals to click the detected buttons, substituting human manual operations with an automated visual recognition system.
3Ease of operation
If automatic skip function is implemented through video recognition, then user convenience is improved by eliminating manual button pressing, but device complexity increases due to additional processing units
Solution Approach 1:
The TV terminal integrates multiple functions into a single system: it performs both normal video playback and advertisement skipping through the same hardware platform. The video recognition unit, control signal generation unit, and advertisement skipping unit work together within the existing TV architecture, allowing the system to serve multiple purposes (watching content, recognizing UI elements, generating control signals) without requiring entirely separate dedicated devices.
Data Source
AI summary
Provided is an apparatus for providing skipping of advertising content based on video recognition, the apparatus including a controller configured configured to control video recognition for providing skipping of advertising content of an advertising-based OTT receiving platform; a video recognition model executor configured to synchronize a target image with a video frame analyzer; the video frame analyzer configured to transmit information about the target image to a reception advertising controller; the reception advertising controller configured to generate a plurality of control signals according to a type of the target image and to transmit the plurality of control signals to a media playback unit or a media reception processing unit; the media playback unit configured to control a pop-up banner advertisement or media stream playback according to the control signal; and the media reception processing unit configured to control reception of the data according to the control signal.