Video Popularity Display via Referrer Grouping

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Solution Overview

Problem

Users find it difficult to discover videos that interest them on conventional video hosting sites, as many relevant videos remain undiscovered due to the lack of effective content recommendation mechanisms.

Innovation Solution

Videos are grouped based on the popularity of embedded hyperlinks from third-party websites, with the popularity engine determining the referrer-driven popularity and genre-based categorization, allowing users to browse 'channels' and web feeds featuring videos popularized by specific websites or genres.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If videos are made available on conventional video hosting sites without referrer-based grouping, then videos can be accessed by users, but users find it difficult to discover videos that interest them and many relevant videos remain undiscovered

Engineering Contradiction:
Improvevideo discoveryVSAvoidvideo browsing
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent segments the vast video catalog into organized channels based on referrer websites and video genres. Instead of presenting all videos in a single undifferentiated list, the system divides videos into multiple themed channels (e.g., news, entertainment, sports) that are grouped by their referring websites or content categories, making it easier for users to discover relevant videos without being overwhelmed by the entire catalog.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces referrer websites as intermediaries in the video discovery process. By tracking which third-party websites embed and link to videos, the system uses these referrers as mediators to organize and present videos to users. The referrer-based channels act as an intermediary layer between the raw video catalog and user preferences, leveraging the curatorial role of third-party sites to surface relevant content.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If videos are grouped by referrer popularity and displayed in channels, then user engagement and traffic increase, but the system complexity increases due to popularity determination and genre categorization

Engineering Contradiction:
Improveuser engagementVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements a self-service mechanism where the system automatically tracks referrer websites, determines video popularity based on embed counts, and organizes videos into channels without requiring manual intervention. The popularity engine autonomously monitors which third-party websites embed videos most frequently and uses this data to dynamically create and update referrer-based channels, reducing operational complexity while maintaining high user engagement.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system incorporates feedback loops where user viewing behavior and referrer embed data are continuously monitored and fed back into the channel organization system. The popularity determination mechanism uses feedback from actual video views and referrer performance to dynamically adjust which videos are featured in which channels, creating a self-optimizing system that adapts to user preferences without manual reconfiguration.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10089402B1Display of videos based on referrers
Publication Date: 2018.10.02 GOOGLE LLC
  • US10089402B1 patent drawing
  • US10089402B1 patent drawing
  • US10089402B1 patent drawing

AI summary

A system and method for determining popularity of a video based in part on requests for the video received from a referrer, grouping videos whose popularity based on requests from referrers exceeds a threshold and displaying those videos in a channel or providing them in a web feed.