Video Search Term Presentation for Comment-Relevant Discovery

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Users on video playback platforms often waste displayed information and experience poor user experience due to search terms displayed after watching a video being unrelated to the video content, as comments may contain extended discussion content not included in the video.

Innovation Solution

A method and device for information displaying that obtains and displays search terms associated with both the video and its comments, determining relevance based on video and comment features using pre-trained models, and dynamically updating terms based on user behavior and consumption patterns.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If search terms are displayed based on comment content, then extended search demands are met, but search terms become unrelated to video content causing information waste

Engineering Contradiction:
Improvesearch term relevance to user demandsVSAvoiddisplayed information waste
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments search terms into two distinct types: video search terms (first search terms) and comment search terms (second search terms). Each type is displayed at its respective associated position - video search terms at the video playback page and comment search terms at the comment page. This segmentation ensures that search terms are contextually relevant to their display location, preventing information waste while meeting user search demands.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces search term association information as an intermediary element that links search terms to their corresponding content sources. This association information enables the system to intelligently determine which search term should be displayed at which position, ensuring relevance between search terms, video content, and comment content without causing information waste.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Device complexity

If a single search term is displayed for both video and comments, then display space is optimized, but relevance to specific content is lost

Engineering Contradiction:
Improvesearch term display configurationVSAvoidsearch term content relevance
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The patent divides the search term display system into separate components: video search terms displayed at the video playback page and comment search terms displayed at the comment page. This segmentation maintains simple display configuration while ensuring high relevance between search terms and their respective content sources, avoiding the need for complex unified search term selection.

Inventive Principle:
Principle #1Segmentation

3Ease of operation

If search terms are dynamically updated based on user behavior, then user experience is improved, but system complexity increases

Engineering Contradiction:
Improveuser experienceVSAvoidsearch term determination system
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent performs preliminary determination of search terms based on content features before user interaction. Video search terms are determined based on video features and comment search terms are determined based on comment features in advance. This preliminary action simplifies the system by avoiding complex real-time dynamic updates while still providing relevant search terms that improve user experience.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent incorporates feedback mechanisms where search term determination is based on user behavior information and consumption results. The system uses feedback from user interactions to refine search term selection, improving ease of operation while managing system complexity through iterative optimization rather than complex real-time computation.

Inventive Principle:
Principle #23Feedback

Data Source

PatentEP4693072A1Information presentation method and apparatus, and computer device and storage medium
Publication Date: 2026.02.11 BEIJING ZITIAO NETWORK TECH CO LTD
  • EP4693072A1 patent drawingFigure 1~2(b)
  • EP4693072A1 patent drawingFigure 3(a)~4(b)
  • EP4693072A1 patent drawingFigure 5~6

AI summary

Provided in the present disclosure are an information presentation method and apparatus, and a computer device and a storage medium. The method comprises: acquiring a plurality of search words associated with a target video, wherein the plurality of search words comprise a first search word for initiating a search after the target video is viewed, and a second search word for initiating a search after the target video and comments corresponding to the target video are viewed; presenting a video search word in an associated manner on a playing page of the target video, wherein the video search word is determined on the basis of the first search word and is related to a video feature of the target video; and presenting a comprehensive search word on a comment page of the target video, wherein the comprehensive search word is determined on the basis of the first search word and the second search word and is related to the video feature and/or a comment feature of the comments.