Video Sequence Selection Platform for Broadcast Break Filling
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Solution Overview
Problem
Existing methods for filling breaks in video programs struggle with unpredictable break durations and lack of automation in selecting advertising content, particularly in non-standard duration formats, leading to inefficiencies and potential delays or mismatches in content delivery.
Innovation Solution
A method and platform that utilize a collection of templates to automatically select sequences of videos, including advertising and fill-in content, based on estimated break durations and user-specific parameters, allowing for flexible and adaptive content delivery across multiple video servers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If manual selection of advertising videos is used, then customization to audience and region is achieved, but the process becomes tedious and error-prone
Solution Approach 1:
The system enables automatic selection of advertising videos based on predefined templates, video play rules, and priorities without requiring manual intervention. The platform autonomously determines which videos to play during breaks by evaluating user profiles, device types, and break characteristics, thereby eliminating the tedious and error-prone manual selection process while maintaining content customization.
Solution Approach 2:
The system uses multiple parameters including user profiles, device types, video priorities, and play rules to dynamically determine video selection. By changing and evaluating these parameters automatically, the system achieves both customization and operational efficiency without manual intervention.
2Ease of manufacture
If advertising video sequences are prepared in advance with fixed duration, then content selection is simplified, but the content may not match unpredictable break durations
Solution Approach 1:
The system dynamically adapts the video sequence duration to match the actual break duration rather than using fixed pre-formatted sequences. The platform evaluates the real-time characteristics of each break and selects or adjusts video sequences accordingly, ensuring reliable content matching while maintaining ease of preparation through automated selection based on video play rules and priorities.
Solution Approach 2:
The system prepares multiple video sequences with different durations in advance, categorized by their characteristics and priorities. When a break occurs, the platform selects from these pre-prepared sequences based on the break's actual duration and other parameters, combining the benefits of advance preparation with adaptive selection to ensure reliable content matching.
3Reliability
If buffer memory is used to store original program, then content duration mismatch is resolved, but live program broadcasting is delayed
Solution Approach 1:
The system prepares multiple video sequences with different durations in advance, allowing it to select the appropriate sequence that matches the actual break duration without needing to buffer or delay the live program. By having pre-prepared sequences of varying lengths, the platform can immediately play the correct duration content when a break occurs, avoiding both duration mismatches and broadcasting delays.
4Extent of automation
If estimated duration is used for advertisement selection, then automated selection is enabled, but advertisements may not entirely fill the actual break duration
Solution Approach 1:
The system uses multiple parameters including video priorities, play rules, user profiles, and device types to automatically select video sequences. By evaluating these parameters and selecting from pre-prepared sequences of different durations, the system achieves both high automation and precise duration matching, ensuring advertisements fill the actual break duration accurately without relying on simple estimates.
Data Source
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AI summary
A method for automatic selection of video sequences to fill a break in a broadcasted program, comprising: determining an estimated duration of the break (bi) (42);selecting from a collection of videos, such as advertisings (130), a sequence of videos to be played out, said sequence having a second duration which is shorter than said estimated duration, and wherein the selection depends on broadcast priority criteria associated with at least some of said videos (44);broadcasting said sequence of videos (46);broadcasting a fill-in video signal until the end of the break (48).