Video Sharing Link Overlay for Seamless Product Display

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Solution Overview

Problem

Current video sharing methods, such as patch advertisements, are costly and disrupt the user experience by requiring video pause for product display, and are not suitable for seamlessly integrating videos with products for social sharing.

Innovation Solution

A method and system that generates a video sharing link carrying the address of a video and an identifier of a shared object, allowing seamless display of the object within the video interface and automatic jumping to the product link upon selection, with options for user sharing and rewarding mechanisms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If patch advertisement is used to display products in video, then product display is achieved, but video playback is interrupted requiring pause

Engineering Contradiction:
Improveproduct display effectivenessVSAvoidvideo playback continuity
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent segments the product display function from the video playback flow by using overlay technology. The video interface is divided into multiple display layers, with the product information displayed in a separate overlay window that does not interrupt the main video playback. This allows product display and video playback to occur simultaneously in different spatial segments of the interface.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent adds a new spatial dimension to the video interface by introducing an overlay layer. Instead of replacing the video display with a product advertisement (2D substitution), the system creates a third display dimension through layered composition, allowing both video and product information to coexist in the same interface space without temporal interruption.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If patch advertisement is used to display products in video, then product information is presented, but user experience is degraded due to mandatory pause

Engineering Contradiction:
Improveproduct information deliveryVSAvoiduser experience disruption
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The interface is segmented into independent functional zones: the main video playback area and the overlay product display area. This segmentation allows product information to be delivered continuously in the overlay zone without forcing users to pause or leave the video content, thereby maintaining user experience while ensuring information delivery.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The overlay window acts as an intermediary element that bridges video content and product information. It mediates between the video playback stream and the product advertisement content, allowing both to coexist harmoniously in the same interface without direct conflict or interruption to either function.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If traditional video sharing is used, then video content is shared, but product integration for social sharing is not achieved

Engineering Contradiction:
Improvesocial sharing functionalityVSAvoidsystem integration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges video sharing functionality with e-commerce product promotion by integrating product information overlays directly into the video sharing interface. The system combines multiple functions (video playback, product display, social sharing, and purchase conversion) into a unified interface, enabling video content to simultaneously serve entertainment and commercial purposes without requiring separate systems.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The video sharing system is enhanced with multi-functionality by incorporating product display and social sharing capabilities. The same video interface serves multiple purposes: video playback, product information presentation, social media sharing, and purchase conversion, making the system universally applicable for both content consumption and commercial transactions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11115730B2Video sharing implementation method and system
Publication Date: 2021.09.07 BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
  • US11115730B2 patent drawing
  • US11115730B2 patent drawing
  • US11115730B2 patent drawing

AI summary

A video sharing implementation method and system are provided, with the method including receiving a user's access request for a video sharing link which carries an address of a video and an identifier of a shared object, parsing the video sharing link to obtain the address of the video and the identifier of the shared object, playing the video according to the address of the video, and displaying the shared object corresponding to the identifier of the shared object in a video display interface, and jumping to a product link of the shared object in response to the user's selection of the shared object.