Personalized Video Stream Frame Insertion

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Solution Overview

Problem

Current methods for providing personalized digital video content require users to switch between video content and personalized information, lacking integration and often necessitate additional authentication steps, with limited availability of plug-ins for specific devices.

Innovation Solution

A system and method that generates personalized frames to be inserted into digital video streams, allowing for a seamless integration of video content and personalized information, where a server and downstream device work together to replace frames in the video stream with personalized data specific to the user, ensuring secure and device-compatible playback.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If personalized information is provided through separate applications or websites, then users can access their personalized data, but users must switch between multiple applications and perform discrete authentication

Engineering Contradiction:
Improveuser convenienceVSAvoidnumber of applications
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent combines personalized information delivery with video content delivery into a single integrated system. The video stream and personalized data are merged into one unified delivery mechanism, eliminating the need for separate applications and discrete authentication steps. Users receive both video content and their personalized information through a single interface.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If personalized video content is created using Flash applications, then customization is achieved, but dedicated server hardware and specific plug-ins are required

Engineering Contradiction:
Improvepersonalization capabilityVSAvoidsystem requirements
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent extracts the personalization functionality from the video delivery system itself, allowing personalized information to be inserted into standard video streams without requiring the video player or delivery infrastructure to be converted into specialized Flash applications. This separates the personalization layer from the video playback layer.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system enables standard video players and delivery infrastructure to handle both video content and personalized information universally, without requiring device-specific plug-ins or dedicated server hardware. The solution works across multiple platforms and device types through a unified approach.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If a single video stream contains personalized information for multiple users, then distribution efficiency is improved, but each user can only view their own personalized information

Engineering Contradiction:
Improvedistribution efficiencyVSAvoiduser-specific data identification
Core Design Contradiction:
ProductivityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent implements user-specific identification markers within the personalized information frames of the video stream. Each user's personalized data is tagged with their unique identifier, allowing the system to efficiently distribute a single multi-user stream while enabling each user's device to detect and display only their own personalized information based on local authentication credentials.

Inventive Principle:
Principle #3Local quality

Data Source

PatentEP3125570B1Inserting personalized information into digital content
Publication Date: 2018.03.14 FMR CORP
  • EP3125570B1 patent drawingFigure 1
  • EP3125570B1 patent drawingFigure 2
  • EP3125570B1 patent drawingFigure 3

AI summary

Described are methods and apparatuses, including computer program products, for personalizing video content. A server receives a request for a digital video stream from a client device and generates a first set of personalized frames to be inserted into the requested digital video stream. The server combines the first set of personalized frames and the requested digital video stream to generate a personalized video stream and transmits the personalized video stream to a downstream device. The downstream device generates a second set of personalized frames to be inserted into the personalized video stream and combines the second set of personalized frames and the personalized video stream to generate an updated personalized video stream for transmission to the client device.