Video Stream Interface With Nested Child Frames for Product Information

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Solution Overview

Problem

Existing video streaming technologies do not effectively integrate third-party webpage information to provide seamless product information and purchasing options within video streams, limiting user interaction and convenience.

Innovation Solution

A video stream interface that overlays third-party webpage information within a child frame, allowing users to interact with products in the video stream and fetch additional information without using popup windows, enabling seamless integration of product details and purchasing options.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If popup windows are used to display product information, then product details can be shown, but user experience is disrupted and convenience is reduced

Engineering Contradiction:
Improveproduct information displayVSAvoiduser interaction convenience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent implements a child frame nested within the parent video frame to display product information. This nested structure allows product details to be shown without disrupting the main video content, as the child frame is integrated into the video playback area rather than appearing as a separate popup window that interrupts user interaction.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Adaptability or versatility

If third-party webpage information is integrated into video streams, then user interaction with products is enhanced, but system complexity increases

Engineering Contradiction:
Improveproduct interaction capabilityVSAvoidinterface integration complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent divides the video playback interface into distinct segments: the parent frame for video content and the child frame for product information. This segmentation allows third-party webpage information to be integrated in a structured manner, enhancing product interaction capabilities while managing system complexity through clear separation of concerns between video playback and e-commerce functionality.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The child frame acts as an intermediary element between the video content and third-party webpage information. It mediates the integration by providing a dedicated space that can display product details, images, and purchasing options while maintaining the video stream in the parent frame, thus enhancing versatility without proportionally increasing complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If product information is displayed in a separate window, then detailed information can be provided, but video viewing continuity is interrupted

Engineering Contradiction:
Improveproduct detail informationVSAvoidvideo viewing continuity
Core Design Contradiction:
Loss of informationVSDuration of action of stationary object

Solution Approach 1:

By nesting the child frame within the parent video frame, the patent enables product detail information to be displayed without interrupting video viewing continuity. The child frame occupies a portion of the video area and can be dismissed or minimized, allowing users to access product information while maintaining awareness of the ongoing video content, thus preserving viewing continuity.

Inventive Principle:
Principle #7Nested doll (Nesting)

4Adaptability or versatility

If multiple frames are used for video and product information, then information integration is improved, but interface complexity increases

Engineering Contradiction:
Improveinformation integration capabilityVSAvoidframe structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent uses a segmented frame structure with a parent frame for video and a child frame for product information. This segmentation improves information integration capability by providing dedicated areas for different content types while managing interface complexity through a hierarchical organization where the child frame is clearly subordinate to and integrated with the parent frame.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS12356045B2Video stream interface based on third-party webpage information
Publication Date: 2025.07.08 LOOP NOW TECHNOLOGIES INC
  • US12356045B2 patent drawing
  • US12356045B2 patent drawing
  • US12356045B2 patent drawing

AI summary

Techniques for display using a video stream interface based on third-party webpage information are disclosed. Information on one or more products is obtained from a website by a third party. The one or more products comprise a product, a service, a coupon, or a membership. A video about the one or more products is rendered by a video user interface to a user. The video user interface comprises a video player in combination with a user interface. The video user interface and the third party are interfaced between each other based on a user interaction with the video user interface. Product information is fetched from a server based on the interfacing between the video user interface and the third party. Further product information comprises a reaction, a chat, a transaction, a promotion, and an interaction. The video is augmented with further information based on the fetching.