Video Summary Display During Playback Dismissal

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Solution Overview

Problem

Users often dismiss video content before its informational or promotional payload is delivered, leading to missed information, especially with autoplay video advertisements that do not provide immediate access to their payload.

Innovation Solution

A method and system that displays non-video summary information when user input dismisses video content, such as a print version of video advertisements, to convey the informational payload, even if the video is not fully watched, using gestures like swiping or tapping to replace video content with summary images that move similarly to the dismissed content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If video content is played to deliver informational payload, then information delivery is achieved, but user dismissal occurs before payload completion

Engineering Contradiction:
Improveinformational payload deliveryVSAvoidvideo playback duration
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system prepares summary information in advance that can be displayed immediately when video dismissal is detected, eliminating the need to wait for the video to naturally progress to its informational payload. This preliminary preparation of alternative information delivery ensures that even if video playback is interrupted, the informational content can still be conveyed to the user through the summary display.

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If video content is dismissed early, then user control and time efficiency are improved, but informational payload is lost

Engineering Contradiction:
Improveuser control over video playbackVSAvoidpromotional payload
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system introduces summary information as an intermediary that bridges the gap between user dismissal action and information delivery. When a user dismisses video content, the summary information serves as a mediator that captures and presents the essential informational payload in a condensed format, ensuring that user control over playback speed is maintained while information loss is prevented.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If summary information is displayed upon dismissal, then information delivery is ensured, but additional user input may be required

Engineering Contradiction:
Improveinformational payload retentionVSAvoiduser input requirements
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system implements self-service by automatically detecting video dismissal events and triggering the display of summary information without requiring any additional user input. The system monitors playback state, identifies when dismissal occurs, and autonomously presents the alternative information format, thereby maintaining ease of operation while ensuring information delivery.

Inventive Principle:
Principle #25Self-service

4Loss of information

If video advertisements are used, then promotional content is delivered, but information may not be immediately available

Engineering Contradiction:
Improvepromotional payload availabilityVSAvoidtime to receive information
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system prepares summary information in advance that can be displayed immediately when video dismissal is detected, eliminating the need to wait for the video to naturally progress to its informational payload. This preliminary preparation of alternative information delivery ensures that even if video playback is interrupted, the informational content can still be conveyed to the user through the summary display.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12020729B2Summary information display during video sequence playback
Publication Date: 2024.06.25 SNAP INC
  • US12020729B2 patent drawing
  • US12020729B2 patent drawing
  • US12020729B2 patent drawing

AI summary

A method is disclosed for displaying a sequence of video items on an electronic device. During playback of a current video item, a dismissal input such as a swipe or tap/click is received via a user input mechanism, indicating that display of the current video item is to be ceased and that display of the next video item in the sequence is to be commenced. In response to the dismissal input, summary information is displayed on the display screen, providing non-video communication of an informational payload of the current video item. A timer is started at the commencement of display of the summary information, at the expiry of which display of the next video item is to be commenced. In response to a resumption input such as a touchscreen tap or cursor click on the summary information before expiry of the timer, playback of the current video item is resumed via the display screen.