Video Survey System Attention Tracking via Control Disabling
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Solution Overview
Problem
Current situational awareness and online survey systems lack the ability to effectively incorporate video features, limiting their interactive and engaging capabilities for applications such as customer education and focus group marketing.
Innovation Solution
An online situational awareness and video survey system that uses a network-based instant response controller to communicate with mobile devices, enabling video surveys with features like disabling video controls, interactive responses, and eye gaze tracking to ensure viewers pay attention, and qualifying candidates based on demographic conditions and prior survey participation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If video features are incorporated into survey systems, then interactivity and engagement are improved, but system complexity increases
Solution Approach 1:
The system divides video survey functionality into separate modular components including video player module, control disabling module, interactive response module, and eye gaze tracking module. Each module handles a specific aspect of video survey operation, allowing independent development, testing, and maintenance while reducing overall system complexity.
Solution Approach 2:
The patent introduces an intermediary controller that manages communication between the video survey system and mobile devices. This intermediary handles complex operations such as disabling device controls, coordinating eye gaze tracking, and managing interactive responses, thereby isolating complexity from the core survey logic.
2Manufacturing precision
If video controls are disabled during presentation, then video viewing completeness is improved, but user control flexibility deteriorates
Solution Approach 1:
The system preemptively disables video controls (rewind, fast-forward, mute, pause) before video presentation begins. This preliminary action ensures viewers cannot skip or pause the video, guaranteeing complete viewing of the survey content before responses are collected.
Solution Approach 2:
The system provides feedback to users about their viewing status through on-screen indicators showing video progress. This feedback mechanism informs users of their position in the video while maintaining control restrictions, balancing completeness requirements with user awareness.
3Measurement precision
If interactive responses are required during video, then viewer attention is improved, but survey completion time increases
Solution Approach 1:
The system implements periodic interactive response requirements at specific intervals during video playback. Rather than requiring continuous interaction, the system prompts viewers to respond at predetermined moments, ensuring attention is maintained while limiting the total time spent on interactions.
Solution Approach 2:
The system pre-identifies optimal moments during video playback to insert interactive response prompts. These moments are selected to maximize attention measurement effectiveness while minimizing disruption to video flow and overall survey duration.
4Measurement precision
If eye gaze tracking is implemented, then data quality is improved, but processing requirements increase
Solution Approach 1:
The system extracts eye gaze tracking functionality as a separate specialized module that operates independently from the main survey logic. This extracted module handles the computationally intensive image processing and gaze analysis, allowing the core survey system to remain lightweight while still accessing high-quality attention data.
Data Source
AI summary
Video features encourage and ensure that survey videos are viewed in full. The survey answer block and video rewind, forward fast and mute are disabled during the video presentation. With the user's permission, telephone calls, text messaging and browsing may also be disabled during the video. Interactive responses may be required at various points in the video to ensure that the viewer is paying attention. The viewer's image may be recorded or eye gaze may be tracked while viewing the video. Candidates may be qualified for viewing videos and selected in a priority order by meeting certain demographic conditions, having certain topics of interest identified in their social media profiles, agreeing to post-video direct contact, and having participated in prior video surveys. Potential candidates may be qualified by answering qualifying questions, viewing a teaser video, or responding to a prompt asking them to opt-in to the video survey.