Video Tagging Tool for Precise Product Placement
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Solution Overview
Problem
Conventional video advertising methods, such as product placement, face challenges in ensuring that advertised items are adequately detailed and visible enough for viewers to recognize them effectively.
Innovation Solution
An authoring tool is developed to insert tags with text and graphics into video sequences, allowing for precise positioning and tracking using hand or stylus detection, enabling viewers to select and view additional information about items through a display system with a digitizing tablet and user controls.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If product placement is used in video sequences, then advertised items are integrated into the video content, but the items may not be sufficiently detailed or visible for effective viewer recognition
Solution Approach 1:
The solution segments the advertising information into separate tag elements that can be independently controlled and displayed. Instead of relying solely on integrated product placement, the system creates discrete tag components (text tags, graphic tags, pointer tags) that can be overlaid on the video content, allowing detailed information to be presented without altering the original video structure.
Solution Approach 2:
The solution adds a temporal dimension to product placement by introducing tags that appear and disappear at specific time intervals during video playback. Tags can be displayed during pauses or specific segments, providing detailed information about advertised items without permanently altering the video content or obstructing the viewing experience throughout the entire video.
2Loss of information
If tags are added to provide detailed information about items, then viewer awareness of advertised items improves, but the video content may become cluttered or obstructed
Solution Approach 1:
The solution applies local quality by positioning tags in specific locations within the video frame rather than uniformly distributing them. The system allows tags to be placed in areas that do not obstruct important video content, and different tag types (text, graphic, pointer) can be applied selectively to different items based on their importance and the available space in the video frame.
Solution Approach 2:
The solution implements periodic action by controlling tags to appear and disappear at specific time intervals during video playback. Tags can be displayed during natural pauses in the video content or for brief periods when they are most relevant, then removed to allow the original video content to be fully visible again, creating a rhythmic pattern of information delivery that minimizes obstruction.
3Manufacturing precision
If manual positioning of tags is used, then precise placement is achieved, but the authoring process becomes time-consuming and complex
Solution Approach 1:
The solution implements self-service by enabling automatic tag positioning through detection of the author's hand or stylus movements on the display screen. The system automatically tracks the position of the author's hand or stylus and places tags at the detected locations, eliminating the need for manual coordinate input or complex positioning operations while maintaining precise placement accuracy.
Solution Approach 2:
The solution replaces traditional mechanical positioning methods (manual dragging, coordinate entry) with a detection-based system that uses touch screen technology to sense the author's hand or stylus position. This substitution of the positioning mechanism allows for intuitive, rapid tag placement while maintaining precision, as the system automatically captures the position information from the touch screen interactions.
Data Source
AI summary
An authoring tool for post-production insertion of tags and pointers into a video sequence is disclosed. Such an authoring tool can facilitate tag and pointer coordinate capture and tracking by using position detection (e.g., via a touchscreen) coupled to a display system. In one embodiment, a method can include: (i) selecting a video frame loop for viewing on a display device; (ii) receiving a list of tags for positioning within the selected video frame loop; and (iii) positioning a selected tag from the list of tags in one or more frames of the video frame loop. Also, the method can include positioning a pointer corresponding to the selected tag in the one or more frames.