Video View Data Segmentation for Campaign Analysis
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Solution Overview
Problem
Current systems lack effective methods for content sponsors to comprehensively analyze and filter video content performance data by demographic segments, locations, and time periods, limiting their ability to optimize video content item presentations.
Innovation Solution
A method and system for presenting view data that includes a segmentation control, a view data graph, and a video content item list, allowing filtering by demographic segments, locations, and time periods, enabling content sponsors to analyze and update data segments for improved performance evaluation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If comprehensive view data is collected for all video content items, then measurement precision is improved, but device complexity increases
Solution Approach 1:
The patent segments the comprehensive view data into multiple filterable categories including demographic segments, geographic locations, time periods, and device types. This segmentation allows the system to manage complex data through organized categories while maintaining measurement precision across all segments.
2Loss of information
If detailed segmentation of view data is implemented, then information completeness is improved, but ease of operation deteriorates
Solution Approach 1:
The patent introduces an intermediary filtering system that sits between the raw view data and the user interface. This intermediary layer processes and organizes comprehensive data into pre-segmented categories, allowing users to access detailed information through simple filter selections rather than complex data processing operations.
3Measurement precision
If multiple filter criteria are applied to view data, then measurement precision is improved, but loss of time increases
Solution Approach 1:
The patent applies preliminary action by pre-segmenting and pre-processing view data into multiple filterable categories during data collection. This preliminary organization allows users to quickly apply filters and retrieve precise measurements without experiencing time loss during the actual filtering operation, as the data is already structured for efficient querying.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting view data. A method includes identifying view data indicative of a number of presentations of a plurality of video content items at user devices associated with a campaign; identifying a plurality of segments of the view data where a segment defines a portion of the view data in accordance with a filter criteria; and providing data that cause presentation of a report interface that includes a segmentation control, a view data graph, and a video content item list.