Video Watermarking for Confirmed Additional Content Viewing
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Solution Overview
Problem
Existing video content distribution systems lack the ability to determine whether additional content has been observed by user devices, necessitating a system that can select and deliver additional content while confirming user observation.
Innovation Solution
Implementing watermarking techniques to embed unique identifiers and profile metadata within video content, allowing user devices to extract and transmit viewing indications back to the content management system.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional content distribution systems send additional video content to user devices, then content delivery is achieved, but the system cannot confirm whether the additional content has been observed by users
Solution Approach 1:
The patent introduces a watermark as an intermediary element that is embedded within the video content. This watermark carries unique identifiers and profile metadata that serve as a mediator between the content delivery system and the user device, enabling indirect verification of content viewing without requiring direct communication between these components.
Solution Approach 2:
The system implements a feedback mechanism where the user device extracts watermark information from received video content and transmits this extracted information back to the content delivery system. This feedback loop enables the system to confirm whether additional content has been observed by users, directly addressing the viewing confirmation requirement.
2Reliability
If watermarking techniques are implemented to embed unique identifiers and profile metadata within video content, then content viewing validation is enabled, but system complexity increases
Solution Approach 1:
The watermarking system is designed to perform multiple functions simultaneously: it embeds unique identifiers for tracking, incorporates profile metadata for personalization, and enables viewing validation. This multi-functionality reduces the need for separate systems for each function, thereby managing complexity while achieving reliable viewing validation.
Solution Approach 2:
The patent embeds the watermark information within the video content itself, nesting the tracking and validation data inside the media stream. This nesting approach allows the watermark to travel with the content through the delivery system without requiring separate transmission channels or additional infrastructure.
3Productivity
If additional video content is delivered to user devices without verification capability, then content distribution efficiency is maintained, but analytics for return on investment cannot be performed
Solution Approach 1:
The watermark acts as an intermediary that carries viewing information through the content delivery process. By embedding unique identifiers and profile metadata within the video content, the system enables automatic tracking of content consumption without interrupting the efficient delivery flow, thus preserving productivity while capturing analytics data.
Solution Approach 2:
The user device automatically extracts watermark information from received video content and transmits this information back to the content delivery system without requiring manual intervention. This self-service mechanism enables automated analytics collection that maintains distribution efficiency while preventing loss of viewing data.
Data Source
AI summary
Systems and methods are disclosed for delivering video data. One method comprises receiving, by one or more processors, a first reference to a first video content item from a user device, generating a manifest request for a manifest associated with the first video content item, the manifest request comprising profile data associated with a user of the user device, wherein the profile data includes profile metadata, transmitting the manifest request to a server system, in response to the transmitting, receiving an additional video content item based on the manifest request from the server system, wherein the additional video content item includes metadata that matches the profile metadata, encoding the additional video content item with an embedded watermark, wherein the embedded watermark includes the profile metadata and a unique identifier associated with the user, and transmitting the encoded additional video content item to the user device.