Viewer Image Capture for Communication Reaction Analysis

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Solution Overview

Problem

Existing communication systems fail to effectively capture and utilize viewer reactions to facilitate new communication, as they cannot determine if a viewer is engaged or interacting with others while watching information, leading to missed opportunities for interaction.

Innovation Solution

A communication apparatus and method that includes a display device, an image-taking unit, a controlling unit for saving viewer images with associated display information, and a reproducing unit to display viewer images in conjunction with the information, allowing for the capture and sharing of viewer reactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If viewer images are captured and stored in association with display information, then new communication based on viewer reactions can be developed, but device complexity increases due to additional image-taking and storage functions

Engineering Contradiction:
Improvecommunication capabilityVSAvoidsystem structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent combines the image-taking unit, controlling unit for storage, and reproducing unit into an integrated communication apparatus. The viewer image processing functions are merged with the existing display information system, allowing the same device to handle both display content and viewer reactions without requiring completely separate systems.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The communication apparatus is designed to perform multiple functions: displaying information, capturing viewer images, storing them with metadata, and reproducing them for communication purposes. This multi-functional design allows a single device to serve both as an information display system and a communication system based on viewer reactions.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If viewer images are captured and reproduced to enable communication, then viewer engagement can be enhanced, but information processing requirements increase

Engineering Contradiction:
Improveviewer interaction capabilityVSAvoiddata processing load
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent extracts only the necessary viewer image information and associated metadata (watching time, position, direction) for communication purposes, rather than processing and storing all possible viewer data. This selective extraction reduces the information processing load while maintaining the essential elements needed for viewer interaction.

Inventive Principle:
Principle #2Taking out (Extraction)

3Measurement precision

If detailed viewer information is captured including position and direction, then communication precision is improved, but measurement complexity increases

Engineering Contradiction:
Improveviewer reaction accuracyVSAvoidviewer data collection
Core Design Contradiction:
Measurement precisionVSDifficulty of detecting and measuring

Solution Approach 1:

The patent uses the display information itself as an intermediary to facilitate accurate viewer measurement. By associating viewer images with the specific display content being viewed, the system automatically links viewer position and direction data to the relevant information, reducing the complexity of data collection and measurement.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS7657061B2Communication apparatus and system handling viewer image
Publication Date: 2010.02.02 FUJIFILM BUSINESS INNOVATION CORP
  • US7657061B2 patent drawing
  • US7657061B2 patent drawing
  • US7657061B2 patent drawing

AI summary

A communication apparatus includes a display device, a camera, a database, and a server. Display information is displayed on the display device. A viewer image of a first viewer, who is watching and listening to the display information, is taken with the camera. The display information is associated with the viewer image that has been taken with the camera. The display information and the viewer image are stored in the database that is connected over a network. The server reproduces the viewer image in association with the display information. A second viewer who has watched and listened to the viewer image of the first viewer is able to know the reaction of the first viewer, and thus new communication resulted from the reaction of the first viewer can be expected.