Viewer Measurement Token Merging for Legacy Receiving Devices
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Solution Overview
Problem
Legacy receiving devices lack sufficient storage and processing capabilities to handle viewer measurement tokens generated during content playback, which are often incompatible with the baseline format used by new generation receiving devices and content servers.
Innovation Solution
A method and system for a legacy receiving device to track viewer measurement tokens, associate them with metadata, merge them with baseline format tokens, and transmit the merged data to a content server for storage, enabling compatibility and efficient token management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If legacy receiving devices store and handle viewer measurement tokens locally, then token management is performed at the device level, but storage space and processing capability are insufficient
Solution Approach 1:
The patent extracts the token storage and processing function from the legacy receiving device and relocates it to the content server. The legacy device generates tokens in its native format, transmits them to the content server, and the server performs format conversion and centralized storage, thereby resolving the storage capacity limitation of legacy devices
Solution Approach 2:
The content server acts as an intermediary between legacy receiving devices and new generation devices. It receives tokens from legacy devices, converts them to baseline format, and forwards the converted tokens to new generation devices or stores them centrally, enabling seamless integration without requiring legacy devices to have sufficient storage or processing power
2Reliability
If viewer measurement tokens are generated in legacy format, then legacy devices can track actions and events, but the tokens are incompatible with baseline format used by content servers
Solution Approach 1:
The content server changes the format parameter of viewer measurement tokens from legacy format to baseline format through automated conversion. This parameter transformation enables tokens generated by legacy devices to be compatible with content servers and new generation devices, maintaining tracking reliability while achieving format compatibility
Solution Approach 2:
The system performs preliminary format conversion at the content server before tokens are processed by new generation devices. By converting legacy format tokens to baseline format in advance, the system ensures compatibility is established before the tokens enter the modern processing pipeline
3Productivity
If new generation receiving devices are used, then standardized formats and reduced computational resources are achieved, but legacy devices still generate incompatible tokens
Solution Approach 1:
The content server implements a universal token handling mechanism that accepts tokens from both legacy and new generation devices. It provides format conversion capabilities that enable seamless integration of tokens from diverse sources into the baseline format ecosystem, allowing the system to maintain high processing efficiency while accommodating legacy device compatibility
Data Source
AI summary
Technologies for content delivery and presentation tracking are disclosed. An example method includes tracking tokens generated during playback of a content stream, associating each of the tracked viewer measurement tokens with metadata that indicates timing, and merging the tracked viewer measurement tokens with baseline format tokens associated with the playback of the content stream, to generate merged token data.