Viewer Reaction Detection for Personalized Content Control

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Solution Overview

Problem

Existing content rating systems do not account for individual viewer preferences and may allow unsuitable content to be viewed by unauthorized viewers, such as young children, due to their broad-based approach.

Innovation Solution

A reaction detection system that uses machine learning and sensors to identify primary and secondary viewers, detecting reactions to content and intrusions, and modifies content output based on predefined criteria to prevent unauthorized viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a broad based content rating system is used, then content suitability for general audiences is improved, but individual viewer preferences and unauthorized viewing prevention deteriorate

Engineering Contradiction:
Improvecontent suitabilityVSAvoidunauthorized viewing prevention
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system segments the general content rating into individual viewer-specific ratings by detecting each viewer's reactions and preferences through sensors and machine learning, creating personalized content suitability assessments that maintain general appropriateness while accounting for individual differences

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system implements real-time feedback loops by continuously monitoring viewer reactions through sensors (camera, microphone, motion sensors) and adjusting content playback decisions dynamically based on detected emotional states, surprise reactions, and engagement levels to prevent unauthorized viewing while maintaining personalization

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If content ratings are applied to the entirety of content, then overall content appropriateness is improved, but identification of specific unsuitable portions deteriorates

Engineering Contradiction:
Improveoverall content appropriatenessVSAvoidspecific unsuitable content identification
Core Design Contradiction:
Adaptability or versatilityVSMeasurement precision

Solution Approach 1:

The system divides content into discrete segments or moments by analyzing viewer reactions at specific time points, identifying precisely which portions of content cause adverse reactions rather than treating the entire content as uniformly suitable or unsuitable

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies content control actions (pausing, blocking, warning) only to specific portions of content that trigger adverse reactions, rather than controlling the entire content stream, thereby maintaining precision in identifying unsuitable portions while preserving overall content accessibility

Inventive Principle:
Principle #16Partial or excessive action

3Adaptability or versatility

If a reaction detection system with machine learning and sensors is implemented, then personalized content control is improved, but device complexity deteriorates

Engineering Contradiction:
Improvepersonalized content controlVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system uses multi-functional sensors (camera for facial expressions, microphone for vocal reactions, motion sensors for physical responses) that serve multiple detection purposes simultaneously, reducing the need for separate specialized components while achieving comprehensive viewer reaction monitoring

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The machine learning model automatically trains and adapts to individual viewer preferences through continuous observation of reactions, eliminating the need for manual configuration or complex setup procedures, thereby reducing operational complexity while maintaining high personalization

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250373893A1Viewer Reaction Detection and Content Control
Publication Date: 2025.12.04 COMCAST CABLE COMM LLC
  • US20250373893A1 patent drawing
  • US20250373893A1 patent drawing
  • US20250373893A1 patent drawing

AI summary

Systems, apparatuses, and methods for detecting the reactions of primary and secondary viewers of content are described. Reactions of a primary or secondary viewer of content may be detected through use of a sensor and machine learning model. Based on the reaction of the primary or secondary viewer satisfying some criteria, outputting of the content may be modified and/or alternative content may be provided. Furthermore, metadata may be generated based on the detection of adverse reactions to intrusions by a viewer of content that is associated with an indication that the outputted content is associated with certain predefined types.