Viewer Sentiment Predictor for Digital Media Channels

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Solution Overview

Problem

Advertisers and brand promoters face challenges in selecting digital media channels that invoke positive viewer sentiments and avoid emotional controversy, as existing methods for monitoring user-uploaded content are inefficient due to the exponential growth of web-based content, requiring increased manpower or processing power for effective moderation.

Innovation Solution

The development of systems and methods that utilize channel metadata and machine analysis to predict viewer sentiments by assessing digital content items, including text, visual, and audio analysis engines, to determine a channel risk metric, allowing for intelligent selection of promotional channels and content evaluation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual content moderation is used to monitor digital media channels, then viewer sentiment safety can be assessed, but the system requires increased manpower and becomes inefficient due to exponential content growth

Engineering Contradiction:
Improveviewer sentiment assessment accuracyVSAvoidcontent moderation efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent replaces manual content moderation (mechanical human review) with automated text analysis engines that use natural language processing, machine learning, and sentiment analysis algorithms to evaluate digital media content, channel descriptions, and user comments, thereby maintaining measurement precision while dramatically improving productivity

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables channels to self-evaluate their sentiment risk profiles by automatically analyzing their own content and metadata through the deployed engines, allowing promoters to independently assess channel safety without requiring manual review resources

Inventive Principle:
Principle #25Self-service

2Reliability

If extensive content monitoring is implemented to ensure promoter safety, then negative sentiment risks can be identified, but the complexity and processing requirements increase exponentially

Engineering Contradiction:
Improvepromoter safety assuranceVSAvoidsystem processing complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the content analysis system into specialized engines: text analysis engines for sentiment detection, visual analysis engines for image/video content, and audio analysis engines for speech recognition, allowing each component to handle specific aspects of content moderation independently and reducing overall system complexity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary analysis of channel metadata, descriptions, and historical content before promotional content is deployed, pre-identifying potential sentiment risks and allowing promoters to make informed decisions upfront rather than requiring continuous complex monitoring

Inventive Principle:
Principle #10Preliminary action

3Object-affected harmful factors

If traditional content moderation methods are used, then basic safety checks can be performed, but the system cannot keep pace with exponential content growth

Engineering Contradiction:
Improvenegative sentiment impactVSAvoidcontent evaluation speed
Core Design Contradiction:
Object-affected harmful factorsVSProductivity

Solution Approach 1:

The patent replaces traditional manual content moderation with automated text analysis engines utilizing natural language processing and machine learning algorithms that can evaluate sentiment, toxicity, and appropriateness of digital media content at scale, maintaining harmful factor detection while achieving exponential processing speed improvements

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system dynamically adjusts analysis parameters and thresholds based on content type, channel history, and promotional context, allowing flexible optimization of detection sensitivity and processing speed to handle varying content volumes and risk levels

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11166076B2Intelligent viewer sentiment predictor for digital media content streams
Publication Date: 2021.11.02 RHEI CREATIONS CORP
  • US11166076B2 patent drawing
  • US11166076B2 patent drawing
  • US11166076B2 patent drawing

AI summary

The herein disclosed technology provides methods and systems for intelligently predicting viewer sentiments invoked by a collection of digital content (e.g., a web-based digital channel) based on an assessment of channel metadata, such as channel metadata defining an association between the channel and one or more other channels; channel history data for the channel; and demographic information about the channel.