Viewpoint-Adaptive Advertisement Space in Free Viewpoint Video

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Solution Overview

Problem

Conventional free viewpoint video techniques are ineffective in distributing advertisement information effectively, as the viewing experience varies significantly based on the viewpoint position, viewing direction, and other factors, leading to inconsistent and inefficient advertisement delivery.

Innovation Solution

An advertisement distribution apparatus that includes a receiver, an advertisement space setting unit, and a video transmitter, which sets and transmits advertisement information to specific video data based on viewpoint conditions, allowing for targeted and effective advertisement placement according to the user's chosen viewpoint position, viewing direction, and view angle.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If advertisement information is displayed on free viewpoint video without considering viewpoint conditions, then advertisement information can be displayed, but advertisement effectiveness is poor due to inconsistent delivery across different viewing positions

Engineering Contradiction:
Improveadvertisement delivery consistencyVSAvoidadvertisement distribution effectiveness
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent applies local quality by setting different advertisement spaces according to specific viewpoint conditions. Each viewpoint position, viewing direction, and view angle has its own designated advertisement space, ensuring that advertisement information is consistently delivered to users regardless of their viewing position. This resolves the contradiction by making advertisement delivery reliable (consistent across viewpoints) while maintaining high effectiveness (targeted to specific viewing conditions).

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements dynamics by dynamically allocating advertisement spaces based on real-time viewpoint conditions. The advertisement space setting unit determines appropriate advertisement spaces according to the user's viewpoint position, viewing direction, and view angle, allowing the system to adapt advertisement delivery to changing viewing conditions. This dynamic approach ensures both consistency in delivery and effectiveness in distribution.

Inventive Principle:
Principle #15Dynamics

2Productivity

If advertisement spaces are set for multiple viewpoint conditions, then advertisement distribution effectiveness improves, but system complexity increases

Engineering Contradiction:
Improveadvertisement distribution effectivenessVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing the advertisement space into multiple regions corresponding to different viewpoint conditions. Each viewpoint position, viewing direction, and view angle has its own segmented advertisement space. This segmentation allows the system to effectively target advertisements to specific viewing conditions without requiring a completely complex system architecture, as each segment can be independently managed.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements universality through the advertisement space setting unit, which serves multiple functions: determining viewpoint conditions, selecting appropriate advertisement spaces, and managing multiple advertisement deliveries. This multi-functional unit reduces overall system complexity by consolidating what would otherwise require separate components for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Productivity

If advertisement information is targeted to specific viewpoint conditions, then user engagement improves, but processing time increases

Engineering Contradiction:
Improveuser engagementVSAvoidprocessing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The patent applies preliminary action by pre-establishing the correspondence between viewpoint conditions and advertisement spaces. The advertisement space setting unit determines appropriate advertisement spaces based on viewpoint position, viewing direction, and view angle before advertisement information is delivered. This preliminary setup reduces processing time during actual advertisement delivery while maintaining high user engagement through targeted content.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8943535B2Advertisement distribution apparatus and advertisement distribution method
Publication Date: 2015.01.27 YAHOO JAPAN CORP
  • US8943535B2 patent drawing
  • US8943535B2 patent drawing
  • US8943535B2 patent drawing

AI summary

An advertisement distribution apparatus includes: a receiver that receives a display request including a viewpoint condition and advertisement information; an advertisement space setting unit that sets an advertisement space corresponding to the viewpoint condition to video data of an arbitrary viewpoint position generated based on imaging data having different viewpoint positions; an advertisement information setting unit that sets the advertisement information received by the receiver to the advertisement space set by the advertisement space setting unit; and a video transmitter that transmits the video data of the arbitrary viewpoint position in which the advertisement information is set in the advertisement space to a terminal device.