Virtual World Ad-Avatar Viral Marketing System

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Solution Overview

Problem

Current marketing methods in virtual universes lack effective strategies to leverage users' affinity for and trust in viral advertising, as they are not optimized for the unique social dynamics and interactions within these environments.

Innovation Solution

Implementing software-controlled ad-avatars that interact with other avatars and objects to perform viral advertisements, utilizing an ad-avatar database for targeting specific audiences and redirecting conversations to human customer service representatives when necessary, along with context-switching and reactive/proactive behaviors to adapt to real-time interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional marketing methods are used in virtual universes, then advertising can be displayed, but they fail to leverage users' affinity for viral advertising and do not adapt to unique social dynamics

Engineering Contradiction:

Improveadaptability to virtual universe social dynamicsVSAvoideffectiveness of viral marketing

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

The system dynamically adapts ad-avatar behavior based on real-time social interactions and user responses. Ad-avatars switch between proactive and reactive modes, adjust their advertising tactics based on user engagement levels, and modify their behavior patterns to match the social dynamics of different virtual universe environments, thereby achieving both adaptability and marketing effectiveness

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes multiple parameters of ad-avatars including their behavior patterns, interaction styles, and response mechanisms based on monitored user feedback and social dynamics. By adjusting these parameters in real-time, the system optimizes viral marketing effectiveness while adapting to the unique social environment of virtual universes

Inventive Principle:

Principle #35Parameter changes

2Productivity

If software-controlled ad-avatars are deployed to perform viral advertisements, then advertising effectiveness is enhanced, but system complexity increases

Engineering Contradiction:

Improveadvertising effectivenessVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system uses software-controlled ad-avatars that are digital copies or representations of ideal advertising agents. These virtual avatars replicate human-like social interactions and advertising behaviors through programmed algorithms, enabling effective viral marketing without requiring physical presence or human operators for each interaction, thus enhancing productivity while managing complexity through virtualization

Inventive Principle:

Principle #26Copying

Solution Approach 2:

Ad-avatars are equipped with autonomous capabilities to perform viral advertising tasks independently. They can initiate conversations, respond to user interactions, and execute advertising campaigns without constant human intervention. This self-service capability increases advertising effectiveness while reducing the operational complexity burden on human operators

Inventive Principle:

Principle #25Self-service

Solution Approach 3:

The system introduces ad-avatars as intermediary entities between the marketing system and users. These software agents mediate advertising interactions by handling complex social dynamics and user engagements, thereby enhancing advertising effectiveness while shielding the core system from direct complexity exposure in real-time interactions

Inventive Principle:

Principle #24Intermediary (Mediator)

3Productivity

If ad-avatars monitor and respond to real-time interactions, then viral marketing is optimized, but information processing requirements increase

Engineering Contradiction:

Improveviral marketing optimizationVSAvoidinformation processing requirements

Core Design Contradiction:

ProductivityVSUse of energy by moving object

Solution Approach 1:

The ad-avatar system implements partial monitoring by selectively focusing on relevant interactions and information rather than processing all possible data streams. By applying targeted monitoring to specific user behaviors and interactions that are most likely to lead to successful viral marketing outcomes, the system optimizes marketing effectiveness while reducing overall information processing requirements through selective attention mechanisms

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS11461791B2Method and system for viral marketing within a virtual world

Publication Date: 2022.10.04 KYNDRYL INC

AI summary

A method implemented in a computer infrastructure having computer executable code, including generating one or more ad-avatars in a virtual universe (VU) and monitoring information from the VU. Additionally, the method includes directing the one or more ad-avatars to perform one or more viral advertisements in the VU based on the information.