Inspection Apparatus for Verifying Virtual Advertisement Exposure

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Solution Overview

Problem

Verifying the accuracy of advertisement exposure calculations in virtual spaces is cumbersome due to constantly changing display statuses, making it difficult to ensure the correctness of advertisement fee calculations.

Innovation Solution

An inspection apparatus and method that acquire and compare exposure indices from both the game application and actual screen images, using color-filtering to specify advertisement regions and calculate exposure based on user visibility, ensuring consistency of advertisement exposure calculations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual verification of advertisement exposure is performed by inspectors, then measurement precision can be ensured, but productivity decreases due to heavy burden and long inspection time

Engineering Contradiction:
Improveverification accuracyVSAvoidinspection efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent creates a virtual copy of the advertisement exposure data from the application and compares it with actual screen capture images. The inspection apparatus generates a second index from captured images that corresponds to the first index from the application, enabling automated verification without manual inspector involvement while maintaining precision through systematic comparison protocols

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent replaces the mechanical manual inspection process with an automated image processing system. The apparatus uses computer vision techniques to capture screen images, extract advertisement regions, calculate exposure indices, and verify consistency automatically, eliminating the need for human inspectors to manually verify each advertisement exposure

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If advertisement display status changes constantly to provide dynamic virtual space experience, then adaptability improves, but difficulty of detecting and measuring increases due to changing exposure status

Engineering Contradiction:
Improvedynamic display capabilityVSAvoidexposure verification difficulty
Core Design Contradiction:
Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent implements periodic capture of screen images at regular time intervals to track changes in advertisement display status. By systematically capturing images at predetermined frames or time points, the apparatus can monitor dynamic changes in advertisement exposure while maintaining measurement capability throughout the changing display states

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The patent performs preliminary extraction of advertisement regions from captured images before calculating exposure indices. By pre-identifying and marking advertisement regions in the captured images, the system prepares the data structure needed for subsequent exposure calculation, making the measurement process more efficient despite dynamic display changes

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9030463B2Inspecting apparatus and method for inspection
Publication Date: 2015.05.12 SONY INTERACTIVE ENTERTAINMENT LLC
  • US9030463B2 patent drawing
  • US9030463B2 patent drawing
  • US9030463B2 patent drawing

AI summary

An inspection apparatus inspects an application that is executed in a game device and displays a virtual space. The inspection apparatus comprises: an exposure indicator acquiring unit that acquires a first index relating to the exposure of an advertisement displayed in the virtual space from the game device, the index being calculated by the application that displays the virtual space from a user's point of view; an inspection image acquiring unit that acquires the virtual space, which is actually displayed on a screen on a frame by frame basis; an advertisement region extracting unit that extracts an advertisement displaying region from the image of the virtual space; an exposure indicator calculating unit that calculates a second index relating to the exposure of the advertisement based on the advertisement displaying region; and a verification unit that verifies the application by cross-checking the first index and the second index.