Virtual Advertisement Selection and Expense Calculation
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Solution Overview
Problem
Existing methods for virtual advertising struggle to select appropriate virtual advertisement images for insertion into moving images, considering varying virtual advertising region sizes due to camera angles or object postures, and lack objective criteria for calculating advertising expenses.
Innovation Solution
An apparatus and method that includes a virtual advertisement selection unit to choose suitable images based on resolution criteria generated from the size of the advertising region, and an advertising expense calculation unit to measure exposure levels and calculate expenses based on these criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a virtual advertisement image is inserted into a moving image without considering the size of the advertising region, then the insertion process is simple, but the advertising effect is reduced due to size incompatibility
Solution Approach 1:
The system performs preliminary analysis of the advertising region size, camera angle, and object posture before inserting the virtual advertisement image. This advance preparation ensures that the appropriate image size is selected in advance, avoiding the need for complex real-time adjustments while maintaining high advertising effectiveness.
Solution Approach 2:
The system dynamically adjusts the virtual advertisement image size based on real-time parameters such as camera angle, object posture, and advertising region dimensions. This dynamic adaptation allows the advertisement to maintain optimal visibility and effectiveness across varying scene conditions without requiring manual intervention.
2Device complexity
If the size of virtual advertisement image is not adjusted according to camera angle and object posture, then the processing complexity is low, but the exposure quality is poor
Solution Approach 1:
The system changes key parameters including virtual advertisement image size, resolution, and positioning coordinates based on detected camera angle and object posture. By automatically adjusting these parameters according to scene conditions, the system maintains high exposure quality without requiring complex manual processing.
Solution Approach 2:
The system creates multiple pre-sized copies of the virtual advertisement image in advance, each optimized for different advertising region sizes. During insertion, the appropriate copy is selected based on current scene parameters, avoiding the need for complex real-time image processing while maintaining high exposure quality.
3Device complexity
If objective criteria are not established for advertising expense calculation, then the calculation process is simple, but the advertiser trust is reduced
Solution Approach 1:
The system establishes objective feedback mechanisms that measure and report advertising exposure metrics such as exposure duration, viewer reach, and advertisement visibility. These quantifiable metrics provide transparent basis for expense calculation, building advertiser trust through data-driven transparency while maintaining calculation simplicity through automated measurement.
Solution Approach 2:
The system pre-establishes objective criteria and measurement standards for advertising expense calculation before the advertising campaign begins. By setting these standards in advance, the system ensures consistent and transparent calculation methods that build advertiser trust while avoiding complex ad-hoc calculations during the advertising process.
Data Source
AI summary
The present invention relates to an apparatus and method for providing a virtual advertisement, and more particularly to an apparatus and method that can determine the size of a virtual advertisement image to be inserted into a moving image while taking into account the size of an advertising region included in the moving image, that can select an appropriate virtual advertisement image based on the determined size of the virtual advertisement image, and that can measure the objective exposure level of a virtual indirect advertisement and calculate advertising expenses based on the measured objective exposure level. Furthermore, there are provided an apparatus and method that select a virtual advertisement image to be inserted into an advertising region while taking into account the size of a virtual advertising region that varies depending on the angle of a camera or the posture of a virtual advertisement object.