Virtual Viewpoint Image File Generation with Integrated Advertisement Data
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Solution Overview
Problem
Existing virtual viewpoint image generation techniques fail to effectively display additional information, such as virtual advertisements, leading to unclear images and missed advertising opportunities, as they do not integrate advertisement information into the image generation process.
Innovation Solution
A system comprising an image capturing apparatus, an advertisement database, and image file generation and display devices that acquire and integrate material information and advertisement data to generate a virtual viewpoint image with assigned virtual advertisement information, using the ISO BMFF standard to format the image file, ensuring clear display of advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If virtual viewpoint image generation is performed without integrating advertisement information, then the image generation process is simple, but advertising opportunities are lost and additional information cannot be effectively displayed
Solution Approach 1:
The system segments the image generation process into distinct modules: material information acquisition, advertisement information acquisition, and file generation. This allows advertisement integration capability to be added without complicating the entire system, as each module operates independently but coordinates through standardized interfaces.
Solution Approach 2:
The file generation apparatus is designed with multi-functionality, serving both virtual viewpoint image generation and advertisement information integration. The same system infrastructure handles both tasks, making the system versatile without requiring separate dedicated systems for each function.
2Reliability
If advertisement information is integrated into the virtual viewpoint image generation process, then advertising opportunities are enhanced and clear display is achieved, but the system complexity increases
Solution Approach 1:
Advertisement information is acquired and prepared in advance before the actual image generation process. By pre-acquiring advertisement information and organizing it in a structured format, the system ensures clear and reliable advertisement display without adding complexity during the critical image rendering phase.
Solution Approach 2:
The patent introduces an intermediary file structure (ISO BMFF format) that mediates between the advertisement information and the virtual viewpoint image. This standardized intermediate format allows seamless integration of advertisement data with image data, ensuring reliable display while keeping the system architecture manageable through standardization.
3Productivity
If multiple information types are integrated into a single file, then data organization is improved and processing efficiency increases, but file structure complexity increases
Solution Approach 1:
The file structure is designed to be dynamic and extensible, allowing different types of information (material information, advertisement information, image data) to be integrated in a flexible manner. The ISO BMFF format provides a dynamic framework that can accommodate various data types without requiring a completely new file structure for each combination.
Solution Approach 2:
The patent changes the organizational parameters of the file structure by adopting ISO BMFF standard, which provides a hierarchical and modular parameter system. This allows efficient processing of multiple information types while managing complexity through standardized parameter definitions and relationships.
Data Source
AI summary
The present invention is a file generation apparatus that generates a file for generating a virtual viewpoint image. The image file generation apparatus in one aspect of the present invention has a material information accumulation unit 520 configured to acquire and accumulate material information used for generation of a virtual viewpoint image, a virtual advertisement information acquisition unit 530 configured to acquire advertisement information that is displayed on a virtual viewpoint image, and an image file generation unit 540 configured to generate an image file including material information and advertisement information.