Virtual Advertising via Location Detection

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Solution Overview

Problem

Advertisers face challenges in effectively reaching potential customers in both the real and virtual worlds, as existing technologies lack efficient methods to deliver targeted virtual advertisements based on a user's physical location and preferences.

Innovation Solution

The use of an apparatus comprising a processing device and a memory device, which detects computing devices within specific threshold radii of physical locations and products, and displays virtual advertisements via augmented reality (AR) or virtual reality (VR) interfaces, utilizing artificial intelligence to determine user interests and preferences in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If virtual advertisements are displayed using AR/VR interfaces, then user engagement and product sales are improved, but device complexity and technical requirements increase

Engineering Contradiction:

Improveproduct salesVSAvoiddevice complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces a server as an intermediary component that handles complex processing tasks including location tracking, user interest analysis, and virtual advertisement generation. This mediator approach transfers computational complexity from the user's device to the server, allowing AR/VR advertising functionality without requiring high-end hardware from users.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces complex mechanical tracking systems with AI-based computer vision and machine learning algorithms. Instead of using sophisticated physical sensors and mechanical tracking mechanisms, the system uses image processing, pattern recognition, and predictive algorithms to determine user interests and deliver targeted advertisements, thereby reducing hardware complexity while maintaining effectiveness.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Measurement precision

If AI is used to determine user interests in real-time, then advertising relevance is improved, but processing time and computational resources increase

Engineering Contradiction:

Improveadvertising relevanceVSAvoidprocessing time

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The patent implements preliminary action by pre-analyzing user data, purchase history, and preferences before the actual advertising moment. The system builds user profiles and interest models in advance, so when a user enters a physical location, the AI can quickly retrieve and apply pre-computed insights rather than performing complex real-time analysis, significantly reducing processing time while maintaining high relevance.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent segments the advertising system into multiple independent modules: location detection module, user interest analysis module, advertisement generation module, and delivery module. This segmentation allows each component to process information independently and in parallel, reducing overall processing time while maintaining the precision of AI-based user interest determination through specialized algorithms in each module.

Inventive Principle:

Principle #1Segmentation

3Measurement precision

If location tracking is implemented, then advertising targeting is improved, but privacy concerns and data security requirements increase

Engineering Contradiction:

Improvelocation accuracyVSAvoidprivacy concerns

Core Design Contradiction:

Measurement precisionVSObject-affected harmful factors

Solution Approach 1:

The patent applies local quality by providing highly precise location-based advertising only at specific physical locations where users are actually present, rather than continuously tracking users everywhere. The system uses location data selectively and locally - triggering advertisements only when users enter designated areas - thereby maintaining measurement precision for targeting while minimizing overall data collection and privacy intrusion.

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The patent uses a server as an intermediary that processes and stores location data, separating the location tracking function from direct user-device interaction. The server acts as a mediator that collects location information, analyzes it against user profiles, and determines appropriate advertisements without requiring continuous data processing on the user's device, thereby reducing privacy risks while maintaining accurate location-based targeting.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS20250037164A1Virtual advertising based on physical location

Publication Date: 2025.01.30 MICRON TECHNOLOGY INC

AI summary

Methods, apparatus, and non-transitory machine-readable media associated with virtual advertisements based on physical location are described. An apparatus can include a memory device and a processing device communicatively coupled to the memory device. The processing device can detect a computing device within a first threshold radius of a first physical location and a second threshold radius of a first product, display a virtual advertisement associated with the first product via a user interface of the computing device, and provide the first product for sale via the user interface based on the virtual advertisement.