Virtual Agents for Behavioral Content Discovery

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Solution Overview

Problem

Current Internet advertisement surveys fail to adapt to the specific characteristics of the target audience, limiting their ability to effectively measure the impact of advertisements on different user types.

Innovation Solution

A method and system that collect user data, including behavioral and geographical information, to emulate user behavior and characteristics, allowing for targeted advertisement surveys by accessing and presenting content from various Internet locations using virtual agents, thereby adapting the survey to the characteristics of the target audience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional advertisement survey methods are used, then survey coverage is broad, but the survey cannot adapt to specific user characteristics and behavioral patterns

Engineering Contradiction:
Improveadaptability to user characteristicsVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent creates virtual agents that copy and emulate real user characteristics, behavioral patterns, and preferences. These virtual agents replicate user profiles including demographics, browsing habits, and interaction patterns, allowing the survey system to adapt to specific user characteristics without requiring actual user participation for each survey scenario.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system dynamically adjusts survey parameters based on user characteristics by modifying virtual agent configurations. Parameters such as user preferences, browsing behavior, and interaction patterns are changed to match target audience profiles, enabling the survey to adapt to different user segments while maintaining a unified survey framework.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If virtual agents are used to emulate user behavior, then advertisement impact measurement precision is improved, but data collection and processing time increases

Engineering Contradiction:
Improveadvertisement impact measurement precisionVSAvoiddata collection and processing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

User profiles and behavioral patterns are pre-collected and stored in a database before the actual survey begins. Virtual agents are pre-configured with these user characteristics, allowing the survey execution phase to proceed quickly without real-time data collection delays. The preliminary preparation of user data enables fast survey deployment while maintaining measurement precision.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

Virtual agents autonomously perform survey tasks by automatically interacting with advertisement content based on their programmed user characteristics. The system self-manages the survey execution without requiring manual intervention for each user interaction, reducing processing time while maintaining precise measurement of advertisement impact through automated behavioral emulation.

Inventive Principle:
Principle #25Self-service

3Quantity of substance

If multiple user profiles are surveyed, then survey comprehensiveness is improved, but the complexity of managing diverse user characteristics increases

Engineering Contradiction:
Improvenumber of user profiles surveyedVSAvoidcomplexity of managing user characteristics
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

The virtual agent system serves multiple functions: it can emulate any user profile type, execute different survey scenarios, and adapt to various advertisement formats using the same underlying platform. This universal framework allows the system to manage diverse user characteristics through a single unified interface, reducing the complexity that would otherwise arise from handling multiple separate survey systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

User profiles are segmented into distinct virtual agent categories based on demographic and behavioral characteristics. Each virtual agent type represents a specific user segment with predefined characteristics, allowing the system to manage diversity through organized classification rather than handling undifferentiated complex data. This segmentation enables efficient management of multiple user profiles through structured categories.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11720915B2Behavioral content discovery
Publication Date: 2023.08.08 BRIGHT DATA LTD
  • US11720915B2 patent drawing
  • US11720915B2 patent drawing
  • US11720915B2 patent drawing

AI summary

A system and a method for automatically collecting content, the method comprising the steps of: defining a plurality of content sites, creating a collection of virtual agents data including user characteristic data and user behavioral data, presenting the collection of virtual agents to the plurality of content sites; receiving content from the visited internet site; and storing the received content or presenting it to a user.