Virtual Avatar Advertising Display With Interaction-Based Fees
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Solution Overview
Problem
Existing advertising display systems in virtual spaces do not effectively generate awareness and disseminate advertising through interactions among avatars, failing to provide benefits to spectators and lacking mechanisms for calculating advertising fees based on contact times and interactions.
Innovation Solution
An advertising display system that displays advertising on avatars, acquires contact information with other avatars, and calculates advertising fees based on contact times and numbers of interactions, allowing users to freely select and modify advertising display settings and enabling copying of advertising onto other avatars.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertising is displayed only during fights on participant avatars, then advertising display is simple to implement, but advertising awareness and dissemination are limited and spectators receive no benefits
Solution Approach 1:
The system segments advertising display into multiple scenarios: fight scenes with participant avatars and spectator avatars, and non-fight scenes with various avatar states. This segmentation allows advertising to be displayed across different contexts and user roles, expanding dissemination capability while maintaining manageable complexity through scenario-based classification
Solution Approach 2:
The advertising display mechanism is designed to serve multiple functions: displaying ads on participant avatars during fights, displaying ads on spectator avatars during fights, and displaying ads on avatars in non-fight scenes. This multi-functionality enables a single system to handle diverse advertising scenarios without requiring separate mechanisms for each case
2Measurement precision
If advertising fee calculation is based only on display time, then calculation is simple, but it does not reflect actual advertising effectiveness through avatar interactions
Solution Approach 1:
The fee calculation mechanism incorporates feedback from avatar interactions, including contact time between avatars, number of contacts, and propagation effects when advertising is copied to other avatars. This feedback loop allows the system to measure actual advertising effectiveness and adjust fees accordingly, moving beyond simple display time metrics to a more comprehensive evaluation that reflects real user engagement and ad dissemination
Solution Approach 2:
The system changes the parameters used for fee calculation from单一的 display time to multiple interaction-based parameters including contact time, contact frequency, and propagation depth. These parameter changes enable more precise measurement of advertising effectiveness while the modular calculation approach keeps the mechanism manageable through clear parameter definitions and weighted scoring
Data Source
AI summary
An advertising display system includes: an advertising display unit which displays advertising on an avatar operated by a user in a virtual reality space; a contact information acquiring unit which acquires information on contact times of the avatar in the virtual reality space with other avatars operated by other users and the number of the other avatars; and an advertising fee calculating unit which calculates an advertising fee to be applied to each of the user and the other users based on the information on the contact times and the number of other avatars acquired by the contact information acquiring unit.