Virtual-Space Behavior Change Through Cognitive-Bias Mechanisms

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Solution Overview

Problem

Existing systems struggle to effectively prompt users to change behavior in virtual spaces.

Innovation Solution

A behavior change apparatus that includes a mechanism decision unit to decide mechanisms based on user cognitive biases and an installation unit to implement these mechanisms in virtual spaces, utilizing a prediction model to optimize behavior change.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a furniture device is used to give users sensation of moving in virtual space, then users can experience virtual movement, but it is difficult to prompt users to change behavior in the virtual space

Engineering Contradiction:
Improveuser experience of virtual movementVSAvoidbehavior change capability in virtual space
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent changes the parameter of user interaction by introducing cognitive bias-based mechanisms that modify user decision-making parameters. The system analyzes user cognitive biases and adjusts virtual environment parameters (such as information presentation, choice architecture, and feedback mechanisms) to prompt behavior change, thereby resolving the contradiction between providing movement experience and enabling behavior change.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent introduces an intermediary system that mediates between the virtual environment and user behavior. This intermediary analyzes user cognitive biases and implements targeted mechanisms (such as nudges, incentives, or information adjustments) to bridge the gap between virtual movement experience and actual behavior change, allowing the furniture device to indirectly influence user behavior through cognitive bias exploitation.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of manufacture

If generic mechanisms are installed in virtual space, then implementation is simple, but effectiveness in changing specific user behavior is low

Engineering Contradiction:
Improvemechanism installation simplicityVSAvoidbehavior change effectiveness
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The patent applies preliminary action by pre-analyzing user cognitive biases before implementing behavior change mechanisms. The system performs preliminary user profiling and cognitive bias assessment, then installs tailored mechanisms based on this pre-acquired information. This approach maintains implementation simplicity while significantly improving behavior change effectiveness by avoiding trial-and-error methods.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements local quality by customizing virtual space mechanisms according to specific user cognitive biases rather than applying uniform generic mechanisms. The system identifies individual user characteristics and applies targeted interventions (such as specific types of nudges, information presentations, or incentive structures) suited to each user's cognitive profile, thereby achieving high effectiveness without excessive complexity.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20250265063A1Behavior change apparatus
Publication Date: 2025.08.21 NTT DOCOMO INC
  • US20250265063A1 patent drawing
  • US20250265063A1 patent drawing
  • US20250265063A1 patent drawing

AI summary

An objective is to prompt a user to change behavior in a virtual space. A behavior change apparatus (1) includes a mechanism decision unit (11) configured to decide a mechanism for a user in a virtual space on the basis of a cognitive bias of the user and a field installation unit (19) configured to install the mechanism decided by the mechanism decision unit (11) in the virtual space. The mechanism decision unit (11) may decide the mechanism using a prediction model for predicting a degree of change in behavior of the user from the mechanism by inputting a degree of the cognitive bias of the user. The mechanism may be a mechanism for guiding the user to predetermined content located in the virtual space. The mechanism decision unit (11) may decide the mechanism further on the basis of an attribute of the user.