Virtual Business Card Logo Integration

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Solution Overview

Problem

The increasing volume of business data makes it difficult for users to visually understand relationships among entities such as companies, as existing methods lack effective visual representation tools.

Innovation Solution

Generating a virtual business card that incorporates a company's logo and background image from a remote data source, allowing for the display of contact information in a visually enhanced format, with options for user input, image selection, and automated retrieval from databases or image search engines.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If business data volume increases, then information completeness improves, but visual understanding difficulty increases

Engineering Contradiction:
Improvebusiness data volumeVSAvoidvisual understanding difficulty
Core Design Contradiction:
Quantity of substanceVSDifficulty of detecting and measuring

Solution Approach 1:

The patent transforms flat contact information into three-dimensional visual representations by incorporating company logos, background images, and spatial arrangements. This dimensional transformation allows users to perceive relationships among multiple companies simultaneously, converting the problem of understanding large volumes of data into a visual spatial task that the human brain processes more efficiently.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent utilizes color variations in company logos and background images to encode different company identities and categories. By mapping company attributes to visual color properties, the system enables rapid differentiation and pattern recognition among numerous companies, directly addressing the difficulty of visually understanding relationships in large datasets.

Inventive Principle:
Principle #32Color changes

2Measurement precision

If contact information is displayed in traditional formats, then data accuracy is maintained, but user engagement and understanding decrease

Engineering Contradiction:
Improvedata accuracyVSAvoiduser engagement
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The patent creates visual copies of company identities by retrieving and displaying their official logos and background images. These visual copies serve as recognizable representations that maintain the accuracy of company identification while dramatically improving user engagement. The logos act as visual anchors that help users quickly associate contact information with specific companies without sacrificing data precision.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The virtual business card system performs multiple functions simultaneously: it displays contact information, presents company branding through logos, establishes visual relationships among companies, and provides an engaging user interface. This multi-functionality allows a single visual representation to convey both accurate data and enhance user experience, resolving the contradiction between data precision and user engagement.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Difficulty of detecting and measuring

If visual elements are added to business cards, then pattern recognition improves, but data processing complexity increases

Engineering Contradiction:
Improvepattern recognitionVSAvoiddata processing complexity
Core Design Contradiction:
Difficulty of detecting and measuringVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by automatically retrieving company logos and background images from remote data sources before generating the virtual business card. By pre-fetching and caching these visual elements, the system reduces the processing complexity during card generation, as the visual assets are already available when needed rather than requiring real-time processing.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary layer (the visual representation system) that mediates between raw contact data and user perception. This intermediary translates structured data into visual forms using standardized processes for logo retrieval, image filtering, and layout generation, thereby managing processing complexity while enhancing pattern recognition capabilities.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8230335B2Enhanced visual representations of company related data and generation of virtual business cards
Publication Date: 2012.07.24 SAP SE
  • US8230335B2 patent drawing
  • US8230335B2 patent drawing
  • US8230335B2 patent drawing

AI summary

Data characterizing contact information for an individual is obtained. Thereafter, the contact information is associated with a company identifier for a company. A remote data source is then polled to obtain at least one graphical image characterizing a logo for the company so that a virtual business card containing the at least one graphical image and the contact information can be generated and displayed. In some implementations, other information from a remote data source can be used to generate a background portion of a virtual business card. Related apparatus, systems, techniques and articles are also described.