Virtual Character Guidance for User Motivation in Navigation
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Solution Overview
Problem
Existing navigation technologies lack motivation for users to follow guidance to a destination, limiting their effectiveness in advertising and promotional contexts, as users may not be incentivized to move towards advertised locations.
Innovation Solution
An information processing apparatus that searches for a predetermined point based on user status and scenario progress, using a voice of a character to guide the user through sound image localization, increasing motivation by linking the guidance to a game-like experience with rewards.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional navigation technology is used to provide guidance to users, then users can receive direction information to reach a destination, but users lack motivation to follow the guidance and may not move to the destination
Solution Approach 1:
The patent introduces a virtual character as an intermediary between the navigation system and the user. This virtual character delivers guidance information in an engaging manner that motivates users to follow directions, thereby resolving the contradiction between ease of operation (user motivation) and productivity (advertising effectiveness).
Solution Approach 2:
The patent changes the parameter of guidance delivery from conventional direct navigation instructions to virtual character-based interactive guidance. This parameter change transforms the user experience, increasing motivation to follow guidance while maintaining the core navigation function, thus resolving the contradiction between user engagement and advertising effectiveness.
2Loss of information
If navigation technology provides straightforward guidance information, then users can understand direction clearly, but the advertising effect is limited due to lack of user engagement
Solution Approach 1:
The virtual character serves as an intermediary that delivers clear guidance information while simultaneously providing engagement through character interaction. This resolves the contradiction by maintaining information clarity while adding the motivational element needed for user engagement and advertising effectiveness.
Data Source
AI summary
Provided as an information processing apparatus that includes: a search unit to search for, on a basis of position information of a user, a predetermined point specified in accordance with a user status and scenario progress from surroundings of a user; and an output control unit that performs control in a manner that a voice of a character corresponding to the scenario progress performs guidance to the predetermined point that has been searched.