Virtual Coupon Display in Game Consoles via Wireless Transfer
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Solution Overview
Problem
The gaming industry has not effectively exploited the potential of console systems and mobile devices for electronic commerce, particularly in terms of displaying and redeeming virtual coupons or advertisements within video games, leading to underutilization of user interaction time for commercial purposes.
Innovation Solution
A system and method that allows a console system to display virtual coupons or advertisements linked to assets within a virtual world, enabling users to select these images, store information about them, and wirelessly communicate this information to mobile devices for redemption, leveraging the proliferation of mobile devices and internet connectivity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If virtual coupons are displayed in video games, then advertising effectiveness is improved, but device complexity increases
Solution Approach 1:
The system is divided into separate functional modules: a console system for displaying virtual coupons in games, a mobile device for receiving and storing coupon information, and a wireless communication interface for data transfer. This segmentation allows each component to perform its specific function independently, reducing overall system complexity while maintaining advertising effectiveness.
Solution Approach 2:
The patent introduces a wireless communication interface as an intermediary between the console system and mobile device. This intermediary handles the complex tasks of detecting mobile devices, establishing communication links, and transferring coupon information, thereby simplifying the integration between gaming and advertising systems.
2Duration of action of moving object
If mobile devices are integrated into the advertising process, then customer engagement time is improved, but ease of operation deteriorates
Solution Approach 1:
The mobile device automatically performs device detection, establishes communication links, and receives coupon information without requiring manual user intervention. The system self-manages the complex processes of wireless communication and data transfer, extending engagement time while maintaining ease of operation through automation.
Solution Approach 2:
The console system detects mobile devices and prepares coupon information for transfer before the user completes their gaming session. This preliminary action ensures that coupon data is ready for immediate transfer, reducing the operational steps the user must take while extending the overall engagement timeframe.
3Productivity
If wireless communication is implemented between console and mobile device, then information transfer efficiency is improved, but device complexity increases
Solution Approach 1:
The wireless communication interface is designed to perform multiple functions: detecting mobile devices, establishing communication links, and transferring various types of data (coupon information, asset details). This multi-functionality consolidates what would otherwise require separate systems into a single integrated component, improving information transfer efficiency while managing complexity through consolidation.
Data Source
AI summary
Systems, apparatus and methods for interacting with a virtual world being displayed on a video display are described. The virtual world includes user selectable tagged images. The tagged images are related to an asset and can include a redemption feature that can be used when acquiring the asset. A user interacting with a game console can select the tagged images. Upon selection of the tagged image the game console can communicate information related to the tagged image, the related asset and/or the redemption feature to a mobile device. The tagged images can also be associated with distribution rules that can be evaluated to determine when and to whom to distribute digital coupons associated with the tagged images.