Virtual Currency Rewarding for Video Ad Engagement
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Solution Overview
Problem
There is a demand for a method to provide appropriate rewards to users in response to advertisements.
Innovation Solution
An advertising system comprising an issuing unit that issues virtual currency, an advertisement display unit that displays advertisements to users who have uploaded videos, a granting unit that grants virtual currency to users, and a purchasing unit that purchases additional virtual currency at a virtual currency exchange.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If virtual currency is granted to users in response to advertisements, then user rewards are provided, but system complexity increases due to currency management and exchange operations
Solution Approach 1:
The patent introduces virtual currency as an intermediary mechanism to bridge users and the advertising system. The management server acts as a mediator that handles currency issuance, distribution, and exchange operations, isolating the complexity from users while enabling automated reward management and tracking.
Solution Approach 2:
The system implements automated reward distribution through the management server that automatically issues virtual currency to users based on advertisement interactions. The purchasing unit automatically exchanges currency without manual intervention, allowing the system to self-manage the complexity of reward operations.
2Quantity of substance
If additional virtual currency is purchased at exchange, then currency value increases, but operational complexity increases due to exchange management
Solution Approach 1:
The management server performs multiple functions including currency issuance, user reward distribution, and exchange operations through a single integrated platform. This multi-functionality consolidates what would otherwise be separate complex systems into one unified management interface.
Solution Approach 2:
The purchasing unit operates autonomously to purchase additional virtual currency at exchanges based on system needs, eliminating the need for manual exchange management. The system automatically monitors currency levels and executes purchases without human intervention.
Data Source
AI summary
An advertising system comprising: an issuing unit that issues virtual currency; an advertisement display unit that displays an advertisement to a user who has uploaded videos; a granting unit that grants a first amount of the virtual currency to the user; and a purchasing unit that purchases a second amount of the virtual currency at a virtual currency exchange.