Virtual Currency for Advertising Delivery in Content Platforms

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Solution Overview

Problem

Media streaming services face challenges in managing advertising content delivery, as users often find intrusive advertising disruptive, and existing solutions lack incentives to utilize telecommunication services effectively.

Innovation Solution

A content delivery platform that aggregates program content from multiple providers, allowing users to consume advertising content on secondary devices or skip it using virtual currency, while providing gamification and purchase options related to program content, thereby increasing user satisfaction and incentives for telecommunication service usage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If advertising content is delivered to users during program content streaming, then advertising revenue is generated to support the service, but user satisfaction deteriorates due to intrusive advertising

Engineering Contradiction:

Improveadvertising revenueVSAvoiduser satisfaction

Core Design Contradiction:

Loss of energyVSObject-affected harmful factors

Solution Approach 1:

The patent extracts advertising content from the main program content stream, allowing users to view advertisements separately on secondary devices or skip them using virtual currency. This separation removes the intrusive nature of ads from the primary viewing experience while still enabling advertising revenue generation.

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces virtual currency as an intermediary between users and advertising content. Users can earn virtual currency through telecommunication service usage and redeem it to skip advertisements, creating a balanced exchange system that benefits all parties involved.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Reliability

If users are compelled to view advertising content to access program content, then advertising delivery is ensured, but user engagement deteriorates

Engineering Contradiction:

Improveadvertising deliveryVSAvoiduser engagement

Core Design Contradiction:

ReliabilityVSProductivity

Solution Approach 1:

The patent makes advertising delivery dynamic by allowing users to choose whether to view ads or skip them using virtual currency. The system adapts to user preferences and service usage levels, adjusting the advertising delivery mechanism rather than enforcing a fixed compulsory model.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent implements a feedback loop where user telecommunication service usage is tracked and converted into virtual currency rewards. This feedback mechanism encourages continued service usage while giving users control over their advertising experience, thereby maintaining both delivery reliability and user engagement.

Inventive Principle:

Principle #23Feedback

3Object-affected harmful factors

If virtual currency is introduced to allow skipping advertising content, then user satisfaction is improved, but system complexity increases

Engineering Contradiction:

Improveuser satisfactionVSAvoidsystem complexity

Core Design Contradiction:

Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The patent makes the existing virtual currency system multi-functional by enabling it to serve both as a reward mechanism for telecommunication service usage and as a currency for skipping advertising content. This universal approach avoids creating entirely new systems while still providing the desired user benefits.

Inventive Principle:

Principle #6Universality (Multi-functionality)

4Object-affected harmful factors

If advertising content is delivered on secondary user devices, then user experience is improved by separating ads from main content, but device versatility requirements increase

Engineering Contradiction:

Improveuser experienceVSAvoiddevice versatility

Core Design Contradiction:

Object-affected harmful factorsVSAdaptability or versatility

Solution Approach 1:

The patent makes the advertising delivery system multi-functional by enabling ads to be delivered on any secondary device the user possesses (smartphone, tablet, computer, etc.). This universal approach leverages existing user devices rather than requiring specialized hardware, thereby improving user experience without significantly increasing device versatility requirements.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS11704635B2Virtual currency for managing advertising and content delivery

Publication Date: 2023.07.18 T MOBILE US INC

AI summary

A content delivery platform may deliver program content segments and advertising content segments to multiple user devices. The content delivery platform may deliver a program content segment to a primary user device of a user for presentation on the primary user device. The content delivery platform may retrieve an advertising content segment from an advertising content store for presentation. The advertising content segment is provided by an advertiser that is sponsoring the presentation of the program content segment on the primary user device. The content delivery platform may send the advertising content segment to a secondary user device of the user for presentation at the secondary user device.