Virtual Display Device for Remote Item Visualization
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Solution Overview
Problem
Consumers face challenges when purchasing items remotely, as they lack sufficient knowledge about how the items would look or fit in their intended environment, leading to uncertainty and potential missed sales for merchants.
Innovation Solution
A virtual display device system that allows users to project and interact with virtual images of merchant items or environments within their own space, using a communication device with a projection module to display accurate, scaleable, and adjustable 3D images, enabling users to visualize items in their context before purchase.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers purchase items remotely without physically inspecting them, then convenience is improved, but purchasing confidence deteriorates due to insufficient knowledge of how items will look or fit in their environment
Solution Approach 1:
The patent creates virtual copies of physical items that can be projected into the consumer's environment. These virtual copies replicate the appearance, size, and spatial characteristics of actual items, allowing consumers to view them in their intended location before purchase. This copying approach maintains purchasing confidence while enabling remote convenience.
Solution Approach 2:
The patent introduces a projection system as an intermediary between the consumer and the item. This intermediary delivers accurate visual information about items directly into the consumer's environment, bridging the gap between remote purchasing convenience and the need for visual inspection confidence.
2Measurement precision
If consumers make multiple trips to the merchant for measuring and photographing items, then purchasing accuracy is improved, but time consumption increases
Solution Approach 1:
The patent performs the measurement and visualization actions in advance by creating and projecting virtual item representations into the consumer's environment before the purchase decision is made. This preliminary visualization eliminates the need for subsequent measurement trips, as consumers can see exactly how items will look and fit in their space.
Solution Approach 2:
The patent replaces the mechanical process of physically measuring and photographing items with a digital projection system. Instead of using cameras, measuring tapes, and manual comparison, the system uses virtual projections that automatically scale and position items according to the consumer's space dimensions, dramatically reducing time requirements.
3Productivity
If merchants provide detailed item information remotely, then sales opportunities are improved, but information completeness deteriorates without physical item context
Solution Approach 1:
The patent transitions from two-dimensional images and descriptions to three-dimensional virtual projections that occupy actual space in the consumer's environment. This dimensional change provides complete contextual information about item size, scale, and spatial relationships without requiring physical presence, thereby preserving all relevant purchase decision information while enabling remote commerce.
Data Source
AI summary
There is provided systems and method for a virtual display device for an interactive merchant sales environment. A device, such as a communication device, may allow a user to view virtual images of items in a user environment so that a user may view what their potential purchase may look like when placed into the user environment. The user environment may include a residential room, an office, a car interior, or other location where a user may place purchased items. The user may submit a request to view an item in the user environment to the device, which may communicate the request to a merchant or a service provider. The virtual image may correspond to digital image(s) of an item used to present a three dimensional virtual image of the item in the user environment. The device may receive the virtual image(s) and display them to the user.