Virtual Environment Ad Placement for Mobile Revenue
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Solution Overview
Problem
Current ad display on user equipment, such as smartphones, is limited by space constraints, allowing only a few advertisements from a single company, which restricts revenue opportunities for wireless service providers and limits user interaction with ads.
Innovation Solution
A virtual environment is generated on user equipment, allowing multiple advertisements from different providers to be displayed interactively within a simulated space, enabling users to navigate and engage with ads, and facilitating purchase transactions directly within the environment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisements are displayed on user equipment screen, then ad revenue can be captured, but the limited display area restricts the number of ads that can be shown
Solution Approach 1:
The patent transitions from 2D flat ad displays to a 3D virtual environment where advertisements are placed as objects in spatial locations. This dimensional change allows multiple ads to be displayed simultaneously without competing for limited screen real estate, as users can navigate around and interact with ads in three-dimensional space.
Solution Approach 2:
The virtual environment nests multiple advertisement objects within a single immersive scene. Rather than displaying ads sequentially or in limited banner spaces, the system creates a contained virtual world where numerous ads coexist as environmental elements, allowing dense ad placement without cluttering the interface.
2Quantity of substance
If multiple advertisements from different providers are displayed, then revenue opportunities increase, but ad selection and management complexity increases
Solution Approach 1:
The virtual environment serves multiple functions simultaneously: it is both the user interface and the advertisement display medium, and it provides both navigation context and ad placement framework. This universal platform handles diverse ad formats and providers through a single cohesive system rather than requiring separate management mechanisms for each ad type.
Solution Approach 2:
The system uses virtual representations of physical ad placements. Rather than managing complex real-world ad distribution, the patent creates digital copies of ad placements within the virtual environment, allowing simplified management through virtual object placement while maintaining the appearance and interaction of realistic advertising scenarios.
3Duration of action of moving object
If users are retained within the virtual environment, then engagement increases, but the system requires more complex navigation and interaction mechanisms
Solution Approach 1:
The virtual environment implements dynamic navigation where users can move freely through 3D space rather than being constrained to fixed ad positions. This dynamic exploration naturally extends engagement time as users discover and interact with ads organically during their navigation journey, rather than requiring static ad viewing.
Solution Approach 2:
The navigation system allows users to self-direct their exploration of the virtual environment without requiring complex menu structures or guided pathways. Users naturally discover advertisements through their own navigation choices, reducing the need for complex system-controlled navigation mechanisms while maintaining high engagement through autonomous exploration.
Data Source
AI summary
In an embodiment, a method for providing a virtual environment comprises receiving an input, executing a virtual environment application in response to receiving the input, and generating a display of a virtual environment. The virtual environment comprises a plurality of advertisement locations. The method also includes receiving, from a plurality of advertisement providers, a plurality of advertisements for the plurality of advertisement locations, populating the plurality of advertisement locations with the plurality of advertisements, and displaying the display of the virtual environment having the plurality of advertisements in the plurality of advertisement locations. The method further includes receiving a navigation input, modifying the display to present a different viewpoint within the virtual environment that correlates to a movement within the virtual environment, receiving an ad selection input for an ad of the plurality of advertisements, and displaying advertisement data for the ad.