Virtual Event Engagement Scoring via Weighted High-Value Actions
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Solution Overview
Problem
Existing virtual event platforms lack the ability to provide an aggregated view of overall engagement within an event and do not offer a mechanism for event organizers to determine the effectiveness of their events compared to others.
Innovation Solution
A virtual event platform calculates an event engagement score based on participant interactions with high-value actions, which are prioritized and weighted, allowing for an overall event engagement score that can be used to rank events relative to others, providing organizers with insights into their event's effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If individual participant metrics and statistics are collected, then participant-level engagement information is provided, but there is no event-wide or aggregated view of overall engagement
Solution Approach 1:
The patent merges individual participant engagement metrics into a unified event-wide engagement score. The system aggregates multiple individual metrics (poll participation, question asking, networking lounge visits, contest participation) into a single composite score that represents overall event engagement, providing organizers with a comprehensive view without requiring them to manually analyze individual participant data.
Solution Approach 2:
The patent introduces an intermediary aggregation layer that translates complex individual participant interactions into simplified engagement metrics. This intermediary layer processes raw interaction data and converts it into meaningful event-wide statistics, acting as a mediator between detailed participant-level data and high-level event performance insights.
2Loss of information
If existing virtual event platforms capture individual participant activities, then participant engagement data is collected, but no mechanism is provided to determine how well a particular virtual event performs with respect to other events
Solution Approach 1:
The patent implements a feedback mechanism that provides event organizers with comparative performance data. By calculating event engagement scores and ranking events against each other, the system delivers feedback on event effectiveness, allowing organizers to see how their events compare to others and identify areas for improvement in future event planning.
3Quantity of substance
If multiple engagement metrics are tracked for participants, then comprehensive participant data is collected, but the system does not provide an aggregated event engagement score
Solution Approach 1:
The patent combines multiple individual engagement metrics into a single aggregated event engagement score. The system integrates data from various engagement activities (polls, questions, networking, contests) and merges them into one comprehensive score that represents overall event participation and engagement levels.
Solution Approach 2:
The patent transforms multiple discrete engagement parameters into a single consolidated engagement score. By changing the representation from multiple separate metrics to one aggregated parameter, the system maintains comprehensive engagement information while presenting it in a simplified, actionable format for event organizers.
Data Source
AI summary
An event organizer organizes and implements a virtual event. In connection therewith, the event organizer defines a set of high value actions (HVAs) for the event. The nature of the HVAs will vary depending on the event organizer, type of event, the available attendee activities, and the identity of the participants and the activities that are available to them at the event. The high value actions are prioritized, and weights are then attached to these actions. Once the event begins, participants at the virtual event engage in event touch points, and each participant-touch point interaction is monitored and recorded by the back-end systems. Typically, a participant engages in a touch point by selecting a display tab directed to that feature and exposed to the user on his or her browser during the virtual event. Based on the HVAs and their priorities and weightings, an event engagement score is then computed, preferably for each participant, and the event engagement scores for preferably all of the participants are then aggregated and used to generate an event engagement score for the event as a whole. Once the event engagement score is computed for the entire event, that score can then be exposed in an event ranking by which the organizer can then determine the effectiveness of the event as compared to other virtual events.