Virtual Financial Instruments for Consumer Trend Prediction

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Solution Overview

Problem

In markets where sales are not dominated by cyclical trends, predicting future sales of emerging goods or services is challenging due to factors like fads and subjective consumer preferences, making it difficult to accurately forecast commercial success.

Innovation Solution

A computer-implemented architecture that characterizes items in consumer transactions as virtual financial instruments, monitoring purchases and ratings to issue virtual shares based on sales trend data, allowing for periodic price updates and categorization of consumer behavior into market domains to identify trendspotters.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If traditional sales projection methods based on past sales data are used, then forecasting is reliable for cyclical trends, but it fails to accurately predict sales for emerging goods dominated by fads and subjective consumer preferences

Engineering Contradiction:
Improvesales forecast reliabilityVSAvoidmethod applicability to emerging goods
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent introduces virtual financial instruments as an intermediary layer between consumer transactions and sales forecasting. These virtual instruments translate consumer behavior data into quantifiable metrics that can be analyzed predictively, bridging the gap between unreliable traditional methods and the need for accurate emerging goods forecasting.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system changes the parameters used for forecasting by transitioning from traditional sales volume metrics to consumer behavior parameters captured through virtual financial instruments. This includes tracking transaction patterns, consumer interactions, and behavioral signals that precede actual purchases, enabling early prediction of emerging trends.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If virtual financial instruments are implemented to track consumer behavior, then trendspotter identification improves, but system complexity increases

Engineering Contradiction:
Improveconsumer behavior analysis accuracyVSAvoidarchitecture complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The virtual financial instrument system is designed to serve multiple functions simultaneously: it tracks consumer transactions, builds consumer profiles, identifies trendspotters, and provides forecasting data. This multi-functionality reduces the need for separate systems while maintaining high measurement precision.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system automatically processes and analyzes consumer behavior data through the virtual financial instrument framework, reducing manual intervention. The automated tracking and analysis mechanisms handle data collection, processing, and interpretation, thereby managing complexity through self-service capabilities.

Inventive Principle:
Principle #25Self-service

3Measurement precision

If comprehensive consumer transaction data is collected and analyzed, then prediction accuracy for commercial success improves, but data processing requirements and computational resources increase

Engineering Contradiction:
Improvecommercial success prediction accuracyVSAvoidcomputational resource consumption
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The system extracts and focuses on specific key behavioral indicators from comprehensive consumer transaction data that are most predictive of commercial success. By identifying and prioritizing the most relevant data points rather than processing all available data equally, the system maintains high prediction accuracy while reducing computational overhead.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent implements a tiered approach to data analysis where the system processes data at different levels of detail based on needs. Not all consumer data requires full-depth analysis; the system applies appropriate levels of processing based on the specific forecasting requirements, balancing accuracy with resource consumption.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS8271310B2Virtualizing consumer behavior as a financial instrument
Publication Date: 2012.09.18 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8271310B2 patent drawing
  • US8271310B2 patent drawing
  • US8271310B2 patent drawing

AI summary

The claimed subject matter relates to an architecture that can characterize an item involved in a consumer transaction and/or a behavior of a consumer as a virtual financial instrument. The architecture can monitor the future performance of the virtual instrument in order to identify trendspotters as well as trend followers in a particular market domain.