Virtual Gift Targeting and Level-Based Display
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Solution Overview
Problem
Existing virtual gift systems in live broadcast platforms face inefficiencies such as increased communication costs due to hosts needing to inform users of specific gifts, lengthy gift selection times, and simple display methods that lack interaction.
Innovation Solution
A method and system that includes setting a validity period for virtual gifts, determining target receiving terminals based on tag information, and adjusting the level and display of virtual gifts based on purchase quantity, using a server and terminal system to automate the process.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If users choose from a wide variety of virtual gifts, then gift selection freedom is improved, but gift selection time increases
Solution Approach 1:
The system pre-generates multiple versions of virtual gifts with different visual effects and animations before the gifting action occurs. When a user sends a gift, the server automatically selects and sends an appropriate version without requiring the user to manually choose from multiple options, thus reducing selection time while maintaining variety
Solution Approach 2:
The virtual gift system automatically selects and sends appropriate gift versions based on pre-set rules and user behavior data, without requiring manual intervention from the user. The system serves itself by autonomously determining which gift version to send, reducing the time users spend on selection
2Measurement precision
If hosts need to inform users of specific gifts in advance, then gift precision is improved, but communication cost increases
Solution Approach 1:
The system uses feedback mechanisms where the server analyzes user behavior data, viewing habits, and historical gifting patterns to automatically determine which virtual gift versions to send. This automated feedback loop eliminates the need for hosts to manually communicate with users about specific gifts, reducing communication costs while maintaining precision
Solution Approach 2:
The system autonomously determines and sends appropriate virtual gift versions without requiring host intervention or communication with users. The server self-services by automatically selecting gifts based on pre-set criteria and user data, eliminating the need for hosts to inform users of specific gifts in advance
3Device complexity
If only the quantity of virtual gifts is counted for display, then display simplicity is improved, but interaction quality deteriorates
Solution Approach 1:
Different visual effects and animation styles are applied to different virtual gift versions based on specific conditions such as user identity, gifting context, and purchase quantity. This local differentiation enhances interaction quality by making gifts more personalized and engaging, while the underlying display mechanism remains simple by automatically selecting appropriate versions
Solution Approach 2:
The virtual gift display dynamically changes based on real-time factors such as purchase quantity thresholds and user behavior. For example, when purchase quantity reaches certain thresholds, the system automatically upgrades to more elaborate gift versions with enhanced visual effects, creating dynamic and engaging interactions without requiring complex manual configuration
Data Source
AI summary
Methods for displaying a virtual gift, a server, and a target receiving terminal are provided. With the method, multimedia information to be published is obtained, if the attribute information of the multimedia information includes preset tag information, the target receiving terminal is determined. In addition, a validity period is set for the virtual gift. When sending the virtual gift to the target receiving terminal, the virtual gift of the current level can be obtained based on the current purchase quantity of the virtual gift and a predetermined correspondence between the purchase quantity and the level of the virtual gift.