Virtual Gift Recommendation System With Template-Based Customization

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Solution Overview

Problem

Existing virtual gift systems on live show platforms have limited gift options and formats, leading to user dissatisfaction and decreased engagement, as users find the gifts less fresh and less expressive, resulting in a poor user experience and reduced stickiness to the platform.

Innovation Solution

A method and device for recommending virtual gifts that allow users to select a gift category, generate an editing interface based on that category, input custom content, and create personalized virtual gifts, enhancing expressiveness and user interaction by providing real-time preview and editing capabilities.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users are provided with a fixed list of pre-defined virtual gifts, then the system operation is simple and easy to manage, but the gift options become limited and repetitive, leading to user dissatisfaction and decreased engagement

Engineering Contradiction:
Improvesystem operation simplicityVSAvoidgift format diversity
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system enables users to create their own virtual gifts using a template-based editor. Users can select from various templates (emoji, text, image, video) and customize them according to their preferences, transforming the system from a fixed gift list to a user-driven creation platform. This resolves the contradiction by maintaining simple system operation (providing templates) while achieving high gift format diversity (user-customized content).

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The virtual gift system transitions from static pre-defined gifts to dynamic user-generated gifts. The template editor allows real-time customization where users can modify gift content, styles, and parameters dynamically. This dynamic approach enables the system to adapt to diverse user needs while maintaining operational simplicity through standardized template structures.

Inventive Principle:
Principle #15Dynamics

2Device complexity

If the system provides only standard pre-defined virtual gifts, then the system complexity is low and easy to maintain, but user experience deteriorates due to lack of personalization and expressiveness

Engineering Contradiction:
Improvesystem complexityVSAvoiduser experience quality
Core Design Contradiction:
Device complexityVSEase of operation

Solution Approach 1:

The virtual gift creation process is segmented into distinct template types (emoji template, text template, image template, video template). Each template handles specific customization needs independently, reducing overall system complexity while enabling rich user expression. Users select and edit only the relevant template type, avoiding overwhelming complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Templates serve as intermediaries between the simple system backend and complex user customization needs. The template system provides a standardized interface that simplifies user interaction while the backend maintains efficient gift management. This intermediary layer resolves the contradiction by abstracting complexity away from both system operation and user experience.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If users can create highly personalized virtual gifts with multiple editing options, then user engagement and satisfaction improve, but the interface complexity and development difficulty increase

Engineering Contradiction:
Improvegift customization capabilityVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The template editor provides dynamic customization capabilities where users can adjust gift parameters in real-time based on their needs. The interface adapts to the selected template type, showing only relevant editing options. This dynamic approach enables high customization capability while keeping the interface simple by displaying only necessary controls for each template type.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

Different template types provide localized customization options specific to their nature. Emoji templates offer emoji selection and animation options, text templates provide font and color choices, image templates offer filter and sticker options, and video templates provide trimming and effect controls. This localized quality approach enables comprehensive customization without overwhelming users with all options simultaneously, reducing perceived interface complexity.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11720949B2Method and device for recommending gift and mobile terminal
Publication Date: 2023.08.08 JOYME PTE LTD
  • US11720949B2 patent drawing
  • US11720949B2 patent drawing
  • US11720949B2 patent drawing

AI summary

A method and a device for recommending a virtual gift for a live show, and a mobile terminal are disclosed. The method includes: receiving a clicking instruction from a user on a gift list of a live show; determining a gift category according to the clicking instruction; generating an interface for editing virtual gifts according to the gift category; receiving an input content input by the user via the interface for editing virtual gifts; and recommending and generating a virtual gift according to the input content.