Virtual Keyboard Ad Integration via Gesture Segmentation
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Solution Overview
Problem
Mobile devices with limited display space face challenges in presenting online advertisements without interfering with user experience, as ads often appear annoyingly large or small, leading to unintentional clicks and disruptions.
Innovation Solution
Displaying advertisements as part of or integrated with virtual keyboards, allowing users to interact with them through gestures, and aggregating user data for targeted advertising, while maintaining keyboard functionality and providing feedback mechanisms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If online advertisements are displayed on mobile devices with limited visual display space, then advertisement revenue and traffic can be generated, but the advertisements become either annoyingly large or small and difficult to interact with, interfering with user experience
Solution Approach 1:
The patent integrates advertisements into the virtual keyboard interface, utilizing the keyboard area as an additional dimension for ad placement. This allows ads to be displayed within the existing keyboard space rather than competing for limited screen real estate, thereby maintaining both ad visibility and user experience.
Solution Approach 2:
The virtual keyboard serves dual functions: as a standard input tool and as an advertisement display medium. By making the keyboard multi-functional, the system generates advertisement revenue while maintaining normal typing functionality, thus not compromising user experience.
2Ease of operation
If advertisements are displayed on virtual keyboards, then advertisement visibility and interaction can be improved, but the keyboard functionality must be maintained simultaneously
Solution Approach 1:
The virtual keyboard is segmented into different key regions, with specific keys designated for advertisement display while other keys maintain standard functionality. This segmentation allows ads to be displayed without compromising the overall keyboard operation.
Solution Approach 2:
The system dynamically adjusts the keyboard layout and ad placement based on user interaction patterns and context. Ads can be displayed on specific keys during certain conditions while maintaining full keyboard functionality, creating a dynamic balance between advertising and usability.
Data Source
AI summary
Methods and systems are disclosed for interacting with advertisements on a virtual keyboard. An advertisement appears in a position that is proximate to a virtual key of the virtual keyboard. A user can manipulate the advertisement based on performing one or more types of gestures or key presses on or near the virtual keys. One type of gesture triggers an interaction with the advertisement and another type of gesture or key press performs a standard keyboard function.