Virtual Keyboard Brand Logo Animation for Visibility

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Solution Overview

Problem

Virtual keyboards lack effective methods to increase brand visibility and engagement, as traditional branding on unused areas or keys does not draw sufficient attention, especially on larger screens with smaller bezels, and existing animations are not sufficiently integrated with key functions.

Innovation Solution

The system animates a brand logo or word mark on virtual keyboard keys by changing its visibility, size, color, or position in response to key presses, such as the spacebar or candidate buttons, to enhance user awareness and interaction, allowing the brand to be more prominently displayed without interfering with key functions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If brand logo is placed on unused area or key of virtual keyboard, then brand visibility is improved, but brand engagement and user awareness remain insufficient

Engineering Contradiction:
Improvebrand visibilityVSAvoiduser engagement
Core Design Contradiction:
Illumination intensityVSEase of operation

Solution Approach 1:

The brand logo transitions from a static display to a dynamic animated element that responds to user interactions. The logo changes its visual state (color, size, position) based on keyboard activity, creating an engaging experience that maintains brand visibility while enhancing user awareness through motion and responsiveness.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system implements feedback by having the brand logo respond to key presses and typing activity. When keys are pressed, the logo animates to acknowledge user input, creating a feedback loop that enhances engagement while maintaining brand presence throughout the typing process.

Inventive Principle:
Principle #23Feedback

2Ease of operation

If brand animation is added to virtual keyboard keys, then user engagement and brand visibility are improved, but device complexity increases

Engineering Contradiction:
Improveuser engagementVSAvoidanimation system complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The brand logo serves multiple functions simultaneously: it acts as a brand identifier, an engagement element through animation, and a responsive feedback mechanism. This multi-functionality reduces the need for separate components, thereby managing complexity while achieving enhanced user engagement and brand visibility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The animation system modifies existing visual parameters (color, size, position) of the brand logo rather than introducing entirely new elements. This approach to brand animation manages complexity by utilizing parameter changes of existing elements rather than adding new complex components to the system.

Inventive Principle:
Principle #35Parameter changes

3Illumination intensity

If brand is displayed prominently on keyboard, then brand visibility is improved, but available keyboard area for typing is reduced

Engineering Contradiction:
Improvebrand visibilityVSAvoidkeyboard typing area
Core Design Contradiction:
Illumination intensityVSArea of stationary object

Solution Approach 1:

The brand logo utilizes dynamic positioning and sizing that allows it to occupy more visual space when animated without permanently reducing the typing area. The logo can expand or change position during animation sequences while returning to a compact state during normal typing, effectively increasing visibility without sacrificing usable keyboard real estate.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS10684774B2Systems and methods for multiuse of keys for virtual keyboard and generating animation associated with a key
Publication Date: 2020.06.16 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10684774B2 patent drawing
  • US10684774B2 patent drawing
  • US10684774B2 patent drawing

AI summary

Systems, methods, and computer-readable storage media are described for generating a virtual keyboard user interface with at least one multi-state display portion. The user interface may include a plurality of keys of a virtual keyboard generated on a display, with at least one key among the plurality of keys having a first function. The user interface may also include a mnemonic device configured to be displayed on the virtual keyboard, where the mnemonic device may be irrelevant to the first function. The mnemonic device may have a first display state when the at least one key is not selected, and have a second display state when the at least one key is selected. In some aspects, the mnemonic device has a reduced visibility in the first display state and a heightened visibility in the second display state, so as to emphasize the second display state.