Virtual Live-Streaming Screen Product Link Detection
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Solution Overview
Problem
In virtual live-streaming, live streamers and audiences face inconvenience when promoting products due to the need for continuous attention to product links, leading to inefficient product promotion and poor user experience, as the live-streaming interface is separate from the purchase interface.
Innovation Solution
An interactive control method for virtual live-streaming rooms that compares the live-streaming screen with pre-stored item images to determine matching regions, setting these regions as interactive response areas, allowing for seamless triggering of purchase interfaces upon user interaction, thereby simplifying product promotion and enhancing the purchasing experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If product links are displayed and managed manually in the live-streaming room, then the live streamer can promote products, but the live streamer needs to pay continuous attention to link status and switch links in time, which increases operation complexity and time consumption
Solution Approach 1:
The system automatically detects product links through image recognition and OCR technology, eliminating the need for manual link management. The live-streaming platform self-identifies and manages product links, allowing live streamers to focus on promotion without constantly monitoring link status or switching links manually.
Solution Approach 2:
Manual mechanical operations of link switching and status monitoring are replaced by automated image recognition and OCR systems. The system automatically identifies product links from images displayed during streaming, substituting manual link management with automated digital recognition and processing.
2Ease of operation
If the live-streaming interface is separated from the purchase interface, then the live-streaming function can be focused, but the audience needs to search for links and jump to trading platforms, which reduces user experience and engagement
Solution Approach 1:
The live-streaming interface and purchase interface are merged into a unified system. Product links detected during live streaming are directly integrated into the streaming interface, allowing audiences to view products and complete purchases within the same interface without leaving the live-streaming environment, thus eliminating the need to jump between separate platforms.
Solution Approach 2:
An intermediary system is introduced between the live-streaming interface and purchase interface. This intermediary automatically detects product links, generates corresponding purchase links, and integrates them into the live-streaming interface, serving as a bridge that connects viewing and purchasing functions seamlessly without requiring manual intervention.
3Loss of information
If the audience pays continuous attention to the live-streaming content to avoid missing link status, then the live-streaming experience can be maintained, but the audience cannot focus on product details and link information simultaneously
Solution Approach 1:
The system provides automatic feedback by detecting and displaying product link status directly in the live-streaming interface. When a product link is activated or updated, the system automatically provides feedback to both the live streamer and the audience through the interface, ensuring that link status information is retained and communicated without requiring continuous manual attention or separate notifications.
Data Source
AI summary
An interactive control method for a virtual live-streaming room, a storage medium and an electronic device are provided, and the method includes: providing a live-streaming screen of the virtual live-streaming room on a graphical user interface; acquiring an image matching result, where the image matching result is a result acquired by comparing the live-streaming screen with a pre-stored item image; determining a target item successfully matched in the live-streaming screen according to the image matching result; setting a region associated with the target item in the live-streaming screen as an interactive response region; and in response to an interactive operation on the interactive response region, triggering an interactive interface corresponding to the target item.