Virtual Object Advertising Placement in Immersive Worlds
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional advertising techniques have become less effective due to increased entertainment options and the ability of consumers to avoid advertisements, necessitating new methods to reach a larger audience, particularly in virtual worlds like MMO applications.
Innovation Solution
A system that allows advertisers to upload and select advertisements to be placed on virtual objects within virtual worlds, enabling targeted advertising by providing an interface for inventory management and advertisement placement, allowing for real-world advertisements to be integrated into virtual environments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional advertising techniques are used, then advertising can be delivered through traditional media channels, but effectiveness decreases as consumers have more entertainment options and can avoid advertisements
Solution Approach 1:
The patent transitions advertising from traditional two-dimensional media (TV, print) into a three-dimensional virtual world environment. Advertisements are placed on virtual objects within immersive 3D spaces, creating a new dimensional context for ad delivery that consumers cannot easily skip or avoid, thereby improving advertising effectiveness while adapting to diverse consumer preferences.
2Quantity of substance
If advertisers want to reach a larger number of consumers, then they need to expand to new advertising mediums like virtual worlds, but this requires complex interfaces for uploading and managing advertisements
Solution Approach 1:
The advertising interface is designed to be universal and multi-functional, allowing advertisers to upload, manage, and place various types of advertisements across different virtual objects and locations within the virtual world through a single unified system. This consolidates multiple advertising tasks into one interface, reducing complexity while enabling reach to a large consumer base.
Solution Approach 2:
The system enables advertisers to independently upload their own advertisements and automatically place them on selected virtual objects without requiring complex manual configuration or intermediary services. The automated placement mechanism reduces the operational burden on advertisers, simplifying the process of reaching numerous consumers.
3Quantity of substance
If advertisements are placed on virtual objects in the virtual world, then advertising reach increases, but the process of selecting and placing advertisements becomes more complex
Solution Approach 1:
The system performs preliminary actions by pre-identifying and cataloging suitable virtual objects for advertisement placement before the advertiser needs to place ads. The interface presents pre-filtered options and automatically handles the matching process between advertisements and appropriate virtual objects, reducing the operational complexity for advertisers while maximizing advertising reach.
Data Source
AI summary
Technologies are described herein for providing advertising in a virtual world. An inventory list identifying a plurality of virtual objects is provided. A selection of one or more virtual objects from the inventory is received. An advertisement list identifying a plurality of advertisements is further provided. A selection of one or more advertisements from the advertisement list is further received. The selection of advertisements is placed on the selection of virtual objects in the virtual world.