Virtual Environment Objects for Unobtrusive Contextual Advertising
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Solution Overview
Problem
Existing methods for inserting advertisements into virtual environments are disruptive and intrusive, failing to provide a natural and unobtrusive way to integrate ads in interactive virtual experiences.
Innovation Solution
A system that generates virtual objects relevant to the current environment and overlays contextual advertisements on these objects, selecting appropriate objects based on user speech input and preferences, ensuring seamless integration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If traditional advertisement insertion techniques are used in virtual environments, then advertisements can be displayed, but user experience is disrupted and intrusiveness increases
Solution Approach 1:
The patent introduces virtual objects as intermediaries between advertisements and users. Instead of directly displaying ads in the virtual environment, the system places ads on virtual objects (such as vehicles, buildings, or items) that naturally exist within the game world. This intermediary approach allows advertisements to be displayed without directly disrupting the user's interaction with the virtual environment, as the ads are integrated into the existing narrative and visual context of the game.
Solution Approach 2:
The system applies local quality by selectively placing advertisements on specific virtual objects that are relevant to the current game context and environment. Rather than uniformly distributing ads throughout the virtual environment, the system identifies appropriate locations and objects where advertisements feel natural and contextual. This ensures that ads are displayed in a way that respects the local narrative and visual qualities of different game scenarios.
2Productivity
If advertisements are inserted into virtual environments, then advertising revenue is generated, but the virtual environment's immersion and realism are reduced
Solution Approach 1:
The patent applies universality by designing virtual objects that serve multiple functions: they advance the game narrative, provide visual interest, and display advertisements. These virtual objects are integrated into the game world in a way that maintains their primary game-related functions while simultaneously serving as advertising carriers. This multi-functionality allows the environment to remain immersive while generating ad revenue.
Solution Approach 2:
The system uses copying by creating virtual objects that replicate real-world counterparts (such as vehicles, buildings, or consumer products) within the virtual environment. These copied objects maintain their recognizable characteristics and narrative relevance while providing a surface for advertisement placement. The copying approach allows ads to be displayed on familiar, immersive objects rather than abstract placeholders, preserving the virtual environment's realism.
3Adaptability or versatility
If virtual objects are generated for advertisement placement, then contextual relevance is improved, but system complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-defining a library of suitable virtual objects that can be used for advertisement placement. These objects are prepared in advance with their necessary properties, textures, and integration parameters. When an advertisement needs to be displayed, the system retrieves an appropriate pre-defined object from the library rather than generating a completely new object, significantly reducing the complexity of object creation and system management.
Solution Approach 2:
The system uses parameter changes by modifying existing virtual objects to accommodate different advertisements while maintaining their core identity and narrative function. Rather than creating entirely new objects for each ad placement, the system adjusts parameters such as texture replacement, positioning, and timing of virtual objects to match the specific advertisement context. This approach maintains contextual relevance while avoiding the complexity of generating unique objects for each scenario.
Data Source
AI summary
Systems and methods are described herein for inserting contextual advertisements into a virtual environment. While presenting a virtual environment, a media device receives speech input. The media device selects an advertisement from an advertisement database based on the speech. The media device then determines the current environment of the virtual environment and generates a virtual object that is related to the current environment. The media device overlays the selected advertisement over the generated virtual object and displays the generated virtual object in the virtual environment.