Virtual Object Selection for Real-World Item Acquisition

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Solution Overview

Problem

Current advertising and promotion techniques via electronic devices lack effective methods for companies to engage users interactively and efficiently convert digital interactions into real-world transactions.

Innovation Solution

A system and method for item acquisition through the selection of virtual objects in a digital environment, utilizing a computing device with an augmented reality manager to display virtual objects, receive user inputs, and associate credits for transactions, enabling users to acquire real-world items by interacting with virtual goods objects (VGOs) linked to real-world assets or services.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional advertising methods (commercials, clickable ads) are used, then companies can promote goods and services, but user engagement remains passive and conversion to real-world transactions is inefficient

Engineering Contradiction:
Improvetransaction conversion efficiencyVSAvoiduser interaction engagement
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent creates virtual copies (virtual goods objects) of real-world items that users can interact with in a digital environment. These virtual objects mirror physical products, allowing users to engage with digital representations before making real-world purchases, thereby bridging the gap between online advertising and offline transactions.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system introduces a virtual goods object as an intermediary between traditional advertising and real-world transactions. This virtual object serves as a mediator that users can select and interact with, which then facilitates the conversion to actual purchases through associated credits or redemption mechanisms.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If virtual objects are displayed only when within field of view of image capture device, then location-based accuracy is improved, but the system complexity increases

Engineering Contradiction:
Improvelocation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system automatically determines whether to display virtual goods objects based on the device's current location and the predefined coordinates of virtual objects. This self-service mechanism eliminates the need for manual user input to check location, with the system autonomously making display decisions based on GPS or other location data.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system pre-establishes coordinate locations for virtual goods objects in the digital environment before users arrive. These coordinates are stored in advance, allowing the system to quickly compare current device location against predefined positions without real-time calculation, thus improving location accuracy while managing complexity.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20210279695A1Systems and methods for item acquisition by selection of a virtual object placed in a digital environment
Publication Date: 2021.09.09 TRANSMIRA INC
  • US20210279695A1 patent drawing
  • US20210279695A1 patent drawing
  • US20210279695A1 patent drawing

AI summary

Systems and methods for item acquisition by selection of a virtual object placed in digital environment are disclosed. A processor(s) and memory may be configured to receive a coordinate for placement of a virtual object in a digital environment; control the display to display the virtual object when a position corresponding to the received coordinate is within a field of view of the image capture device; receive an input via the user interface for selecting the virtual object; and associate with a user a credit for acquisition of an item associated with the virtual object in response to receipt of the input. Rights created in a virtual goods object are made equal to rights existing in or created in a real-world asset. Ownership of the virtual goods object conveys ownership or other property rights in the real-world asset.