Virtual Object Tagging for Targeted Marketing
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Solution Overview
Problem
Current marketing strategies in virtual worlds lack effective methods to target specific virtual objects and activities, limiting the potential for personalized and relevant advertising within these environments.
Innovation Solution
A system that monitors activities in virtual environments, assigns tags to virtual objects based on their characteristics or descriptions provided by avatars, and uses these tags to conduct targeted marketing activities, including advertisements and incentives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional marketing strategies are used in virtual worlds, then marketing activities can be conducted, but the ability to target specific virtual objects and activities is limited
Solution Approach 1:
The patent segments virtual objects and activities into distinct categories by assigning tags to virtual objects based on their characteristics and the activities they are involved in. This segmentation enables precise targeting of specific virtual objects and activities, allowing marketers to deliver relevant advertisements to specific segments of the virtual world population rather than using broad, undifferentiated marketing approaches.
Solution Approach 2:
The patent implements a feedback mechanism where virtual objects are monitored during activities, and tags are assigned based on observed characteristics and activity descriptions. This feedback loop continuously refines the targeting accuracy by updating object classifications based on real-time activity data, improving both measurement precision and marketing relevance through iterative learning and adaptation.
2Adaptability or versatility
If virtual objects are monitored and tagged based on activity characteristics, then personalized marketing can be achieved, but system complexity increases
Solution Approach 1:
The patent enables virtual objects to essentially tag themselves by having the system automatically assign tags based on monitored activity characteristics and object descriptions. This self-service approach reduces the need for complex manual classification systems and extensive pre-programming, thereby achieving personalization capability while limiting the increase in system complexity through automation.
Solution Approach 2:
The patent changes the state of virtual objects by assigning tags that modify their identification and classification parameters. Instead of requiring complex structural changes to the virtual world infrastructure, the system achieves personalization by dynamically updating object parameters (tags) based on monitored activities, thus improving adaptability without proportionally increasing system complexity.
Data Source
AI summary
A solution for conducting a marketing activity is provided. Activities in a virtual environment are monitored and descriptions of a virtual object involved in the activities are collected. A tag may be assigned to the virtual object based on the characteristic of the activities and/or the descriptions of the virtual object. The tag may be used in marketing activities conducted in relation to the virtual environment.