Virtual Product Interaction in Computer-Generated Reality
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Solution Overview
Problem
Online shopping lacks the interactive feedback, demonstrations, and human connection of an in-person shopping experience, as users cannot fully interact with products in remote environments and miss out on instantaneous product information and suggestions.
Innovation Solution
Enabling a retail experience in a computer-generated reality (CGR) environment by providing real-time communication with a remote salesperson who can guide users through a shopping experience, allowing product demonstrations and interactions within the CGR environment, where virtual objects can be manipulated and displayed based on user inputs and salesperson guidance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If online shopping is used, then user convenience and accessibility are improved, but interaction quality and product demonstration capability deteriorate
Solution Approach 1:
The patent creates virtual copies of physical products in a CGR environment that can be manipulated and demonstrated. These virtual representations replicate the functionality and appearance of real products, allowing users to interact with them remotely as if they were physically present, thus resolving the contradiction between online accessibility and product interaction capability
Solution Approach 2:
The patent introduces a salesperson avatar as an intermediary between the user and the products. This virtual agent provides guidance, answers questions, and facilitates product demonstrations in real-time, bridging the gap between automated online shopping and personalized in-store assistance, thereby improving both accessibility and interaction quality
2Loss of information
If remote communication is added to online shopping, then human connection is improved, but system complexity increases
Solution Approach 1:
The patent creates a virtual copy of the salesperson in the form of an avatar within the CGR environment. This digital representation enables face-to-face interaction and human connection without requiring the physical presence of the salesperson, maintaining relationship quality while simplifying the system compared to arranging in-person meetings
Solution Approach 2:
The patent merges communication functionality with the shopping environment by integrating real-time communication capabilities directly into the CGR space. Users can interact with both the virtual products and the salesperson avatar within the same immersive environment, eliminating the need for separate communication channels and reducing overall system complexity
Data Source
AI summary
The present disclosure relates to techniques for enabling a retail experience in a computer-generated reality environment. In some embodiments, the techniques include: generating a computer-generated reality environment, including presenting a virtual object representing a product in the computer-generated reality environment; providing a communication session with a remote user of the product while presenting the virtual object representing the product in the computer-generated reality environment; and while providing the communication session, adjusting the presentation of the virtual object representing the product in the computer-generated reality environment using information received from the communication session.